Electricity Supplier Festival Campaign Intensified

When "

"When the fire is getting more and more intense, the electricity supplier's festival movement is becoming more and more intense. It may also cause some people who are tired of all kinds of promotional sales fatigue to follow suit.

But that does not mean they have no desire to shop.

For "double eleven", everyone's perception is that online shopping can actually become an opportunity for enterprises to open up a O2O.

For the brand, Lin Xiuping thinks that we should think about the opportunities outside the line.

For example, online offers consumers the same price discount as online shopping, but provides better shopping experience, or consumers can get double benefits on the same day.

Some brands in 2015 have used this as a selling point and prepared ahead of schedule.

Reporters learned that in 2015, "double eleven", Shanghai Jahwa is planning the next line of electricity providers and offline stores will be the first in-depth linkage.

The consumption generated by users in Tmall's official flagship stores and stores can enjoy members' rights, member services, and integral points convertibility. Consumers will also enjoy in-depth services such as skin moisture test and star product experience through Herborist stores.

Another suggestion of Lin Xiuping's "double eleven" brand owners is that advertisers with multi brand structure should pay more attention to the coordination between different brands on the major electricity supplier festivals, which means that the brand needs to be deployed early to promote the brand synergy and sales growth.

In addition, strength communication research found that "low purchase" is the primary factor for consumers to double eleven shopping. Secondly, pleasure is also very important. Third, it is more and more important to participate in Shopping Festival as an indispensable social topic.

Lin Xiuping believes that the latter is less concerned about the brand, but in fact, the brand can take advantage of the consumer's "bask" mentality, create competition between consumers and friends, show off the chance of spoils, and extend the whole shopping cycle through some small games and activities to expand the brand influence.

Through this double eleven, we also want to help them achieve the goal of breaking through the barriers between online and offline, and drive the sale of physical stores under the "double eleven" online traffic, slowing down the impact of "double eleven" on the line, and relying on offline consumer experience to promote online development and achieve mutual complementarity between the two sides.

Therefore, when preparing for the "double eleven" promotion plan in 2015, AOKANG was considering the joint promotion plan under the online and offline.

In the product organization stock, the "double eleven", AOKANG will strive for close to half of the online style line, the implementation of the same price strategy, really let online and offline linkage, let customers realize the use of online shop price to buy physical store goods consumption experience.

At the same time, "double eleven" on the same day, AOKANG will also carry out "Wan Dian Tong Qing" activities in Jiangsu, Zhejiang and Shanghai. In this area, 100 stores will be selected, one or two containers will be sold in the store to sell the online style, and customers will enter the AOKANG shop after the Tmall client. They can see the relevant styles and shoes. Just shake the phone to show the nearest store, and can go to the shop and buy it at the price of the shop.