GU "Double Eleven" New Action: Main Online Sales

Near Tmall's "double eleven" Carnival, Misaki Sato Dachiya and his team became more and more busy.

The Japanese is the head of e-commerce in GU in China.

Chinese consumers have surprised him. "The growth of online stores is the 200%~300% of our target".

Maybe most people are still unfamiliar with GU brand, but if they talk about its parent company fast selling group and sister brand UNIQLO (

They are familiar with each other.

In the fall of 2013, GU entered China, which was nearly 12 years later than UNIQLO.

In fast fashion, the price of UNIQLO has been counted as "close to the people".

The average price is about 20%~30% lower than that of the former.

Now, two years later, GU's progress in the Chinese market is somewhat slow.

Up to now, GU has only opened two stores in China, apart from the first flagship store in Huaihailu Road, another Shanghai Hongqiao shopping mall still in Changning District.

UNIQLO, which belongs to a family group, can be described as swift and violent in China.

As of June 2015, the total number of stores in UNIQLO China reached 363.

According to the plan put forward in August 2015 by CEO, Liu Jing, a fast selling group, UNIQLO's future store opening plan in China is to add 100 stores a year.

In August 2015, GU officially entered Tmall. "The operation of the team is all done by the company itself."

Misaki Sato Dachiya did not want to disclose specific sales.

But there is no doubt that 200%~300%'s strong online sales led GU to another gold mine.

Unlike its sister brand, the company now expresses its main focus on the electricity supplier, because "through online shopping, you can touch the product's information to all Chinese consumers".

For now,

It also has great confidence in GU's online sales performance in China.

He even laughed, "UNIQLO will worry that we are going beyond them."

Although the Japanese's conservative habits and character have repeatedly asked reporters, they will not disclose the expected sales volume of the "double eleven".

China's electricity supplier market exceeds 50 trillion yen a year.

The retail sector accounted for 10%, while Japan had only 5%.

These figures make Misaki Sato Dachiya look forward to the biggest online shopping festival in China, which can bring breakthroughs and breakthroughs to young brands like GU.

Double eleven in 2014, according to Tmall's official sales ranking, UNIQLO single day sales exceeded 120 million yuan, ranking second runner up.