Hangzhou Releases Electricity Supplier Development Index To Catch Male Consumption Group

Online shopping and e-commerce are like twins in the business world. They not only move the rhythm of the economic lifeline, but also spawn changes in their lives.

Everyone knows that our life has become increasingly inseparable from online shopping, but how close is this connection?

Yesterday, the Boao forum for Asia 2015 China (Hangzhou) global electricity supplier leaders summit opened, the domestic business elite gathered in Hangzhou city to explore the integration and pformation of the electricity supplier.

At the same time, the organizers also released the Nelson white paper on the development of China's e-commerce industry "Hangzhou index".

The reporter combed the relevant data and we read the picture quickly.

According to the index ranking of electricity supplier enterprises, Hangzhou is obviously higher than other cities, ranking first.

Its network business index and the development index of e-commerce enterprises are mediocre, but its electricity supplier localization development environment index is as high as 77, ranking first place, becoming the main source of the advantages of Hangzhou electric business enterprises.

Interpretation: according to incomplete statistics, Hangzhou has gathered more than 1/3 e-commerce websites nationwide.

It is estimated that by 2015, the income of Hangzhou's e-commerce service industry will reach 100 billion yuan, creating 600 thousand online jobs.

Alibaba stakeholders said that as the city of e-commerce, Hangzhou and even the government of Zhejiang have issued a lot of supportive policies, and the localization development environment is good.

Of course, we can also see that the performance index of e-commerce enterprises is not too prominent.

Also has its own development characteristics, strong, strong, weak and weak is normal, and a large quantity sometimes can lower the overall development index.

Do you know that people who like shopping online are still more men?

According to Nelson survey data, China's online shopping consumers accounted for 55% of men and 45% of women.

The proportion of Chinese online shoppers with bachelor's degree or above is 79%.

The total population of 8000 yuan and above accounted for 81% of the total monthly income.

Interpretation: many people are puzzled by this group of data. Is online shopping not a woman's patent? Even Ma Yun has said that Ali's success is inseparable from women.

A few days in the Alibaba said that in fact, there are more men than women in China, and women are only high in frequency.

There are also other factors. For example, many women like shopping online directly and then pay for them.

According to the size of the online shopping market, mother and infant products are the most frequently purchased categories. The largest market for tourism products is the largest online shopping market of home appliances / mobile /IT digital products, ranking second only after tourism products.

68% of online shoppers choose to shop online on a rest day; while before dinner, they are frequent online shopping, and 55% of online shoppers will choose the order at this time.

Interpretation: this result is actually easy to understand, because the 26-35 age group accounts for 51% of the total online shoppers. This age group is just a parenting period - data show that over 60% of Chinese online shopping consumers are married.

The average number of online shoppers is 3.2.

Rural online shopping market will be the next blue ocean.

In 2014, the number of online shopping users in rural areas increased by 40.6%, while that in urban areas increased by only 16.9%, and the growth rate in rural areas was much faster than that in cities and towns.

However, judging from the utilization rate of online shopping, due to the restriction of online shopping habits and trust in online shopping, the utilization rate of Internet users in rural areas is only 43.2%, which is 60.4% behind that of Internet users in urban areas.

Interpretation: on the topic of rural electric business, Kim Jian hang, President of Alibaba group, focused on the site yesterday. He said that the development of rural electricity providers should not be allowed to set up satellites and engage in image projects.

Jin Jianhang believes that the development of rural electricity providers, not to send individuals to the village can solve the problem, to have a long time to do patience, to maintain, and can not rush to shortcut.

"To engage in rural electricity providers can not be bustling in the county town, the countryside is deserted, this is the image project.

I hope that the countryside should be very lively.

Villagers communicate online with their new, online sellers and townspeople.

Jin Jianhang said that to solve the online buying and selling of rural farmers, a solid investment is needed. Ali promises to invest 10 billion in the next 5 years, establish operation centers in 1000 counties of China, and establish service points in 100 thousand villages, so that more young people are willing to return to the countryside.