Jingdong Self Financing Explosion Price War Cross-Border Import Electricity Supplier Pain In Supply

Jingdong's global purchase is in an awkward period. On the other hand, we must follow the market to crack down on price wars and build up our own brand promotion system.

At present, cross-border import electricity supplier pain at two points, the first goods how to come, that is, supply chain, second policy changes.

From the perspective of supply chain, one is goods, the two is logistics. Logistics is not too difficult now.

From a policy point of view, although the policy has been changing, the general direction has not changed, but it is only carrying out some fine adjustments. The government has made the whole industry develop towards a very positive situation. The sword has already been sheathed and can not be recovered again.

The real difficulty lies mainly in the upstream supply chain, that is, the source of supply.

Before the incident, a lot of people came out of honey bud, because it was not fake.

Let honey bud and other cross-border e-commerce tangle is that the brand does not cooperate with me, consumers need these goods, how to do it? Only from the market, some intermediate traders to absorb goods.

Xu Qingfei said that at present, Jingdong has six quality control measures to ensure that the goods are genuine.

From the source of the supply chain, Jingdong tries to cooperate with brands or cooperate with the largest agents to ensure the authenticity of the goods from the source.

In the sales process, all the business qualifications of Jingdong's global purchase platform should be checked to ensure that only genuine products can be entered into the platform.

If tens of millions of probabilities are found to be counterfeit, the Jingdong will impose a fine of 1 million dollars and deprive merchants of their rights on Jingdong platform for life.

As a matter of fact, many brands sold by cross-border electricity suppliers occupy a large market in China through general trade. Many brands have headquarters or large agents in China.

The price difference caused by the policy bonus of cross-border electricity providers has brought impact to the original price system of foreign brands, which leads to the main source of goods in the market, and the counterfeit goods are rampant.

It is understood that Jingdong global purchase or proprietary + platform mode, self run all the explosion, mother and baby, milk powder, diapers, including some foods, health products, cosmetics.

Xu Qingfei said that Jingdong's global self purchase brand is still very small, and it will occupy most of it by the end of next year.

At present, self employment is mainly in the form of shops and national libraries.

The global purchase shows that "Jingdong buys the Hangzhou self owned store globally and the Jingdong buys the cosmetics Zhengzhou self-stores. We will tell the consumers to operate by themselves in the form of self operated stores, and tell the consumers where to stock and deliver the goods through the form of locations.

When consumers choose a product in the Zhengzhou store, all the information will be pmitted to the Zhengzhou bonded area system through three single controls, and the goods will be cleared to the express little brother of the last mile of Jingdong.

Xu Qingfei believes that the development of cross-border electricity providers is just a growth period, a price war time.

At this time, everyone will flock to make a bomb. Because you don't do the explosion, users will never realize that you are also a cross border electricity supplier. You need to use the explosion to highlight the essence of business.

"The explosion has already been fired, and when everyone joined, it entered a competition, not monopoly, not oligarchy, competition.

Competition means price war.

At present, Jingdong has three ways of logistics worldwide: small package direct mail, cargo collection, bonded area stocking, less goods collection, more direct mail, more bonded goods in the bonded area, and businesses selling some explosions.

In terms of international logistics, Jingdong mainly cooperate with DHL to build an overseas warehouse system and a pfer warehouse system.

In comparison, Jingdong and Tmall both aim directly at foreign brands, and compete for foreign trade with foreign brands.

Tmall has just signed a strategic agreement with the Japanese brand of the Japanese brand of the big brand of cross-border electricity providers. Jingdong has also signed Australia's Blackmores and Sanger, Germany.

DMK, Valentin, and Nestle, Wyeth, Sasa of Hongkong.

But even signing the contract does not mean the problem of supply and demand once and for all.

"The mentality of the international brand is to see that the sales volume of the cross-border e-commerce platform is good, and it will give some exclusive product lines that have not yet entered China in foreign countries.

For example, some milk powder has been sold very well in China. How to do it? Use different versions to separate them, such as Australian and German versions.

Xu Qingfei said, "there are a number of enterprises that embrace the electricity providers and even give some marketing support costs.

It is especially easy for us to do without selling labels and selling directly. "Why not?"

Nevertheless,

The response is not so fast. Sometimes we can't talk about it for a year or a half, and can't wait for the domestic market, so we have to talk with China's big agent.

"When they talk with foreigners, they will say that we have agents. We can not give them to you. This is a contract.

Otherwise it will be troublesome.

So we often go to agents, and we just get the right products and OK. "

Xu Qingfei said.

Agents value the amount of sales they sell in a year. The more they are happy, the better they will sell the goods to the electricity supplier.

Before the sea, the brand of Amoy fire is often not optimistic about the domestic general trade, and the brand that the domestic general trade is selling is often unknown to many people.

"Seeing a very interesting phenomenon is that the explosion is not the best brand in the locality, because only the most high-end brands do the general international trade, but the local two or three line brand is through the sea Amoy fire."

Xu Qingfei told the billion power network.

But then, with the explosive growth of cross-border electricity providers, Jingdong and Tmall will inevitably cut the first-line brand market. It is bound to usher in a fierce collision with the general traders, and the international brand will also face a re adjustment of the price system.

"For us, the difficulty of upstream of international brands will be slightly smaller. After all, there is such a brand advantage.

The difficulty is to let consumers know that these brands are good brands.

Because some of the explosions that are being fired now are actually not the best products abroad, and the best brands may have been doing normal trade in China for many years.

These brands are recognized by some consumers, some are not recognized, then how do we do consumer guidance? How to overcome this impasse?