Analysis Of The Essence Behind Advanced Customization

Paris Gao Ding is the pronoun of luxury and brand. Besides the ingenious design, Paris Gao Ding also has those unknown secrets. Today Xiaobian will take you to have a look.

Haute Couture is the French name of advanced customization, Couture refers to sewing, embroidery and other handicrafts, and Haute represents the top.

The roots are those traditional workshops abandoned by China in the past.

The handicraft industry, the old workshop, the old settlement, the traditional farming way, which have been saved by the people, are in the folk handicraft industry that has not been pushed to the ground.

For example, in 1880, the feather house Lemari ye, who had imported ostrich hair, swan fur and peacock hair from South Africa, was dyed and cut by means of dyeing, cutting and so on. They danced with lace and swayed unique romantic posture in the process of modeling.

The embroidery workshop, Francois Lesage, was founded in 1858.

It can be said that the Museum of embroidery is the most complete collection of embroidery techniques and embroidery.

Since its establishment, 40 thousand embroidery editions have been produced, with more than 60 tons of supplies in stock.

A piece of embroidery can be condensed from the essence of history and technology from the description, the bead, the embroidery and so on.

Although it has joined Chanel, it continues to be the top supplier of embroidery for fashion magnates.

In addition, Chanel also owns glove manufacturer Causse, Scotland knitting workshop Barrie, jewellery workshop Desrues, embroidery workshop Lesage, shoe shoe workshop Massaro, hat making workshop Michel, DESRUES button workshop, gold and silver decoration workshop Goossens Goossens, leather workshop, Lemari, floral decoration Guillet and other supplier brands. They also continue to inherit the ancient French traditional handicrafts in this famous brand enterprise.

Chanel is the biggest takeover workshop in the past year, for example, the subsidiary Lesage announced the acquisition of only 9 people.

Workshop Lanel, the workshop was founded in 1949, has a wealth of embroidery files, of which more than 10 thousand embroidery comes from its own craftsmen, and another more than 1000 rust tablets were purchased from Ramos, famous for its gold and silver lace crafts in the 50s of last century.

In addition, it was wholly purchased from the Bodin family and was founded in 1860 in the French sheepskin factory Bodin-Joyeux.

It is reported that there are about 100 employees in the tannery, with an annual output of 600 thousand.

An important supplier of luxury brands such as Hermes and LV.

Luxury brands such as Hermes are also from the manual. Each Hermes bag is made by the same craftsman, wearing a leather apron, with a cone and wax impregnated linen, a needle and a needle to complete in 3 days.

The magic weapon for Hermes to make bags is a ancestral needle called Double riding nails.

This kind of stitching can only be done by hand instead of by sewing machine.

Hermes's craftsmen were trained to be stunts.

These ones here

Understand that without manual work, their brand spirit will disappear.

Therefore, they not only protect craftsmen, but also protect small workshops that inherit craftsmen's craftsmanship, because once the workshop is gone, it is like extinction of species and can never be found again.

In fact, China's craftsmanship includes porcelain, sculpture, mosaic, embroidery, paper making, weaving and dyeing, and has been the top of the world.

Take porcelain as an example. From sixteen to eighteenth Century, Chinese porcelain was regarded as the arch of the European royalty and upper class, and Chinese porcelain was regarded as the symbol of the highest fashion and status, power and wealth.

Later, Britain and other European countries began to learn Chinese made porcelain technology.

At first it was made of blue and white porcelain, kiln and soft porcelain.

Some even took porcelain embryos from China and processed them in Britain.

Finally, the technology of Britain and other countries to imitate Chinese porcelain is getting better and better.

Over the past few hundred years, many workshops that have learned from China have not only maintained the top brand value, but their offspring continued to innovate.

It was like Wedgwood in 1759 and Roya Worcester in 1751.

The western and neighboring Japan, absorbing the traditional craftsmen's craftsmanship in China, have been the crazily purchased brand of Chinese people through the continuous innovation of the old workshops and designers.

China's time-honored brands are gradually withering away.

Mr. Shiono has a very deep saying: "to meet the requirements of mass production, equal and uniform materials are needed.

In order to increase production speed, even materials with different habits are placed on the same machine for processing, which has become a necessary mode of industrial production.

However, because of the different soil and natural properties of these materials, their habits and habits are extremely odd, and the habit of these materials can be maximally exploited. It is precisely the work of artisans and the reason why the objects look different and distinctive.

The workmanship of these crafts is to bring the body temperature of the person who made it.

What the factory seeks is unity and no need for character.

Character is to be disposed of, that is, to be thrown away.

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"Those who always take natural materials as objects, and rely on the skills and skills of the artists who have been trained for years, have never had a marginal life style. The work on their hands is the school that hone their temperament." (salt No Mimatsu).

The spirit of the brand comes from the spirit of craftsmen. Only by inheriting this spirit can we truly retain and innovate skills. This is also the reason why many hundred years of workshop in the West and Japan can retain their skills and continue to innovate.