How Does The Electricity Supplier Have Policies To Support The Traditional Retail Industry?

In recent years, the electricity supplier has policy support, under the support of the masses, has developed rapidly, and has formed a strategic alliance of price, represented by double 11, double 12 Shopping Festival, so that the traditional retail industry is losing ground in the market competition.

In the process of pforming the traditional retailing industry to the electricity supplier, the biggest bottleneck is that the marketing information is not effective after publication, resulting in not much sales and brand exposure.

And marketing information war is the "lifeline" of the electricity supplier.

This year, when there is more than a month away from double 11, the promotions of various stores have started, and traditional retailers can learn from them.

First of all, the traditional retail industry should first investigate the niche segments of the same industry that have successfully been commerciled. Secondly, traditional retailers can learn from the electricity providers the channels of advertising and the development and utilization of marketing tools such as micro-blog, WeChat and APP.

At the same time, traditional retailers must plan to network marketing.

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The double 11 Shopping Festival is actually a marketing planning war, especially the refinement of brand selling points and the expression of sales power, which is the biggest weakness in the process of traditional retailing.

For a long time, numerous

The cognition of the electricity supplier generally stays at the superficial level of simply releasing the commodity information to the Internet.

Careful study of the electricity supplier's performance in double 11 can help traditional retailers to deepen their understanding of e-commerce platform and product promotion, and then achieve faster electricity business and achieve "electricity supplier business".

Double 11 last year, Alibaba, Tmall mall based e-commerce sales total sales of 67 billion 300 million yuan, nearly doubled compared with 2013.

Behind it is the market share of traditional retail industry.

Constantly encroaching on, survival is more and more difficult.

In the first half of 2015, 60% of China's shopping malls were in a state of decline. "Guan Dian" was no longer a novelty: Giordano closed 190 stores, Bosideng shut shop 1357, BELLE closed 167 stores...

It can be said that if the traditional retail industry no longer embraces the electricity supplier, it will face the market situation without business.

Although the traditional retail industry has already realized the importance of the electricity supplier, and has launched many attempts, such as setting up shop on the Internet, or launching the media platform APP, WeChat public number, etc., but because of the lack of network marketing experience, plus the lack of investment, the result is generally very little.

It can be seen that although the entry threshold of the electricity supplier is not high, it still needs some experience accumulation to really operate well.