Luxury, Follow Suit, Smart Consumption Shift Force Luxury Goods Into The Bureau

Although LV's Neverfull handbag, Hermes's Perkin bag is a classic, but every season's fashion week, these big names are always spared no effort to launch new products, and this speed is faster and faster. Even the first genius is released on the international fashion week, and the second day store will be sold on the same day.

"In recent years, the boundaries between fashion and luxury have become increasingly blurred. Clothing, leather goods, shoes and other brands are still obvious, and competition is becoming increasingly fierce."

Zhou Ting, President of the Institute of wealth and quality, believes that the brand side always hopes to seize the opportunity and play the "hunger marketing".

The cross-border of consumer electronics and luxury goods has never been as frequent as it is today.

In October 5th, Apple Corp produced a special edition of Apple Watch smart watches with luxury goods company Hermes, which began to be sold in China.

In recent years, Apple's hunger marketing has become more and more sophisticated. Reporters at the Sanlitun store in Beijing see that the most popular iPhone6S purchase team is still very long.

However, compared to the booming mobile phone, Apple Watch has been in a state of being lukewarm since its launch.

However, when Hermes crossed the border with apple, the situation changed.

Less than a week after the launch, the product has been sold out with the Hermes classic double ring strap.

The popularity of "no intelligence is not fashionable" is not accidental.

Like the fashion industry, luxury goods industry has always been a maverick and likes to lead the trend of consumption. However, such a trend has led to a loss of luxury brands today.

"Fashion starts to follow the trend of consumer electronics and starts with apple."

Liu Yuan believes that in 2010, when Jobs presented his masterpiece to the world, iPad& iPhone4, the world shook.

He changed not only flat-panel products and mobile phones, but also the development of products around.

Everyone wants to dress up such a new and practical new product.

"The popularity of iPhone4 has not only made China's small commodity production in Yiwu full of money, but also many luxury brands have joined the" clothing "product development sequence.

Liu Yuan said.

Indeed, since then, we have entered many luxury brand flagship stores, and accessories or iPhone or iPad mobile phone shells or leather covers are indispensable.

But this time,

What is done is no longer "lead", but "follow".

Brand designers have to design the right cloak according to the most popular consumer electronics products according to their size, and distribute products in the global stores at the first time when the products are released. "Purchasing the luxury brand electronic products" outer garment "is small and homogeneous. If it can not be sold at the first time, the brand is likely to be grabbed by other brands.

Liu Yuan said.

According to Liu Yuan analysis, it is the success of fashion products in this field to cooperate with luxury electronics to see the success of the fashion products in the field, but they ignore the consistency of the two fashion and intelligent products in the life cycle.

"

It is characterized by its coming and going quickly, and the product life cycle is far shorter than the traditional luxury. "

Zhou Ting said.

According to Moore's law, the price of consumer electronics will continue to go down, but the fashion and luxury industry will always be the brand premium is greater than the product value itself.

There is not much overlap between the two. The price of a iPhone6S mobile phone is about 6000 yuan, and a year later, the price may be cut. But if the mobile phone is equipped with a well-known luxury brand of the alligator shell, it may cost tens of thousands of yuan, and it will take a long time to get the taste of "buying a friend and returning a pearl".

But Italy

He Bin, head of Tradini Greater China, is very optimistic about the future of fashion and consumer electronics, because he brings new directions to products.

"Following the popular consumer electronics to fashion products, rigid demand is obvious, consumers will pay for their favorite brands."

Liu Yuanru said.