The Whole Garment Industry Is Now In The Cold Winter Of YOUNGOR.

From the former clothing giant to today's gradually "thin clothes" marginal business, if it is not for investment and real estate business pformation support, YOUNGOR, as a clothing company, is obviously hard to resist the chill of the environment.

Just two months ago,

Winter Olympics special edition.

The marketing idea has won acclaim from the industry.

Recently, however, a large knitting factory in YOUNGOR has experienced large-scale labor disputes.

Show that this star enterprise is committed to the pformation of real estate and investment in the new business, the traditional business has become its weakness or even drag.

YOUNGOR used to be

The industry was full of sales, and sales revenue reached 59 billion yuan in 2014.

However, in the past, brilliant achievements could not keep up the growing cold environment.

According to the statistics of the National Bureau of statistics, 15273 enterprises in the clothing industry above Designated Size in 1~5 months in 2015 accounted for 800 billion 896 million yuan in total business revenue, an increase of 3.26 percentage points lower than that in the same period in 2014.

The total profit was 44 billion 20 million yuan, an increase of 4.09 percentage points lower than that in the same period in 2014.

The size of the garment industry has narrowed the deficit, but the total sum and the average amount of the loss have increased.

The growth of various indicators in the clothing industry has slowed down, the demand for two domestic markets for export has been sluggish, and the demand for personalized and diversified clothing consumption has changed. The change of consumption patterns of the younger generation of online shopping has posed an increasingly serious external challenge to the traditional clothing industry.

YOUNGOR's indirect stripping of knitting factories triggered a wave of employee rights protection, which is an obvious case.

YOUNGOR, once trapped in the recession of its main industry, has long been trying to get out of the traditional garment industry that has been squeezed by profit margins. Instead, it seeks to compete in a more value-added real estate industry.

In today's YOUNGOR new semi annual report known as "stock god", we can see that the share of YOUNGOR occupied by the former main garment industry is gradually decreasing, and its contribution to the overall performance of the company is also weakening. On the contrary, its real estate sector achieves 6 billion 202 million yuan of business income, an increase of 22.88% over the same period last year. The 2014 annual report shows that YOUNGOR gained 17 million 710 thousand yuan by investing in CITIC shares.

And beyond the YOUNGOR itself, it looks back on the cold autumn of the whole clothing industry, which is also the embodiment of labor pains in the traditional industries during the economic pformation.

Domestic prices continue to rise, resulting in CPI's record high and consumer confidence index declining.

While the economic growth rate continued to slow down and investment demand was restrained. Under the situation that the three carriages of investment, exports and demand were relatively weak, many industries were under tremendous pressure of overcapacity, underemployment and declining profits. The growth rate of the first and second industries in the first half was only 3.5% and 6.1%, down 0.4 and 1.3 percentage points compared to the same period last year.

For the Chinese economy that weighs ahead, although the garment industry has seen a rebound trend in the first half of last year, the road to recovery is cloudy and uncertain. Whether it is the clothing industry itself or the consumer's confidence and expectation is still not high, which brings heavy pressure to YOUNGOR's high-end garment enterprises.

Bosideng, Li Lang and BELLE are busy closing up...

Feeling a bit cold is not a clothing enterprise, but every family should do well to cope with the winter.

Of course, the pains brought by the pformation are inevitable. Under the changing circumstances of the overall economic environment, how to adjust the company's operating structure and adapt to the new normal economic situation and regain the vitality of production and operation will be an urgent problem for executives of traditional industries.