TPP Causes Shoe Industry To Become Worse And Worse, Many Shoe Leather Meets Crisis.

According to analysts, once the TPP agreement is signed, it will bring huge opportunities for Vietnam's plastic footwear industry export, and the domestic low-grade shoe industry has become more competitive in the international market.

Enterprises are building autonomy.

In response to the crisis, the demand for high-end shoe leather has increased, and Hua Fengchao shoes (300180.SZ), or other high-end shoe leather listed companies, have been developing opportunities.

JOYOU Information Analyst Xu Shinan revealed that once the TPP agreement is signed, the industry of plastic shoes (raw materials, PVC leather, etc.) will be worse.

TPP agreement will be Vietnam plastic.

With huge opportunities, the export tariffs on Vietnamese shoes are almost zero, and the US business representatives also say Vietnam has become the main shoe manufacturing base in Asia.

In response to this crisis, Xu Shinan also suggested that China's footwear industry should speed up pformation, enhance the quality of export products and add value to products. In the emerging Southeast Asian countries, while developing high-end footwear products (raw materials such as microfiber leather), enterprises should speed up their own brand building.

Haitong Securities released the report shows that microfiber leather is the third generation of synthetic leather products. Compared with the first generation of PVC leather, its internal structure and appearance texture are very close to the real leather. Compared with the genuine leather, its price is only 1/4-1/5 of the real leather.

At present, the consumption of synthetic leather in microfiber leather is less than 5%, and there is still room for improvement in the future.

A brokerage analyst who declined to be named said.

Accounting for 45% of the consumption of microfiber leather, the development of high-end footwear industry will promote the demand for microfiber leather, and the future market share of Hua Fengchao and 300321.SZ will be expanded.

It has been reported that since 2013, under the heavy pressure of pollution control and environmental protection policy, the leather and synthetic leather enterprises with less environmental protection will be gradually closed down, and backward production capacity will be phased out. In the process, the development prospects of the third generation synthetic leather (ultra microfiber leather) with environmental protection, performance and price advantages are promising and the trend toward oligopoly.

Huafeng ultra fiber has risen to 239% in 2013 and 496% in amplitude, and the share price rose 138% and 635% in 2013.