UNIQLO Sells Hermes To Design Global Looting!

UNIQLO (UNIQLO) and the former Hermes creative director Christopher Lemerre personal brand Lemaire jointly launched the men's and women's clothing series UNIQLO AND LEMAIRE has been officially released to the world since October 9th. It is worth mentioning that UNIQLO's official flagship store in Tmall sells the new products several hours ahead of the physical point, allowing netizens to "use the price of UNIQLO to buy Hermes design".

According to media reports, the joint effort of UNIQLO (UNIQLO) and Christophe Lemaire, the former design director of Hermes, the UNIQLO AND LEMAIRE series autumn dress, made a good impression at the beginning of the year. Now autumn is coming. It's time to sell shelves. In the early October, UNIQLO AND LEMAIRE had been sold in UNIQLO stores in 17 countries, the rhythm of global mad rush.

General manager of Shanghai Liang habitat Brand Management Co., Ltd. Apparel industry Cheng Weixiong, a marketing expert, said in an interview with China apparel network reporter today that H&M often looks for cross border cooperation among leading designers. This is the usual practice in the industry. One can enhance brand image, two can stabilize old customers and expand new customers, and three can increase product lines and improve performance.

Cheng Weixiong told reporters from China clothing network that with the acceleration of the globalization process in China, brand competition has been infiltrating into people's daily life like mercury and diarrhoea. Although consumers' understanding of brand is different, although many similar products have the same essential characteristics, they are also garments. Nike and motley goods are different. So specifically, the joint efforts of the above fast fashion brands also clearly show that they have successfully left an indelible mark on the minds of consumers.

Cheng Weixiong pointed out to the China apparel network reporter that the success of these fast fashion brands also played an important exemplary role for the garment industry. In particular, enterprises should have a win-win thinking, take the initiative to participate in cooperation and make bigger and stronger in cooperation. In addition, the focus of clothing brand development is still the channel construction. Clothing brand enterprises must firmly grasp the position of the channel before they can become the last winner in the market. Only with professional management concepts and brand ideas can they triumph in the channel.

In addition, Cheng Weixiong also stressed to the Chinese clothing network reporter. Fast fashion brand Depending on what profit it is, the survival of a brand depends on its products. China has 1 billion 400 million population and huge consumption capacity. As a large market with rapid economic growth and rapid consumption of residents, many domestic garment enterprises have not done much. The most important reason is that enterprises are increasingly ignoring their core competitiveness building product development strategy. So far, not many garment companies have spent enough energy in this aspect to further study consumer demand. The international fast fashion brand management strategy is truly customer oriented. business strategy This kind of business strategy includes product design direction, logistics speed and consumer's desire for fashion and fashion. They closely respond to consumer feedback, greatly satisfy the consumer's desire, of course, including the design of the price and store image, taking full account of the consumer psychology, so fast fashion brands can quickly grow in a short time after entering the country.

Cheng Weixiong finally pointed out to reporters that natural selection and survival of the fittest. With the change of internal and external environment, clothing brand enterprises can only survive and break through in the predicament only by constantly changing product gene and business strategy.