COACH Hand In Hand Stephen Fung New York Fashion Legend Micro Film Release

COACH, a high-end lifestyle brand in the US, has officially released the legendary New York microfilm, presenting the 75 year development and brand spirit of COACH.

As the creative director of the film, Stephen Fung, a famous director, also went to live with the media to witness the release of the micro film.

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Stephen Fung was also invited to join the micro film as a creative consultant.

His early study and director experience in the United States gave him a better understanding of local culture and spirit, and his unique understanding of fashion, music and film also gave the micro film more surprises and sparks.

For this cooperation,

He also shared with us his experience: "this is my first collaboration with COACH in the filming of micro films.

Through this shooting, I have a more solid understanding of COACH. It is loyal to itself but never stops. It inherits classics but never gives up its pursuit of individuality and innovation.

I think that from this micro film you can find a more vivid image of COACH and New York, very worth seeing.

The release of the original micro film has fully demonstrated the 75 years of development since the founding of COACH, highlighting the profound historical heritage of the brand and the unique American style of New York. It will further deepen the spirit of COACH constantly breaking through itself through more innovative ways of spreading, and display the unique American style of the brand one by one.

Brand new

Directed by the new talented woman director Ma Wen Xi, his works are famous for their fine feelings, good characters and storytelling.

Under her footage, the micro film has passed five chapters to explain the inheritance and development of the brand. It fully interprets the legend of COACH New York fashion: "long history", "ingenuity", "American fashion", "inspiration Mousika" and "spring summer show".

The film reproduces many valuable historical materials. From the early stage of the creation of the loft workshop in Manhattan, the old baseball glove inspired by the past, to the classic selling products, the details of leather making, and so on, the legendary origins and exquisite craftsmanship of the brand were restored in all directions.

At the same time, the film also interviewed employees, craftsmen and designers of COACH company to share their views on New York fashion and COACH culture.

As the first fashion show after the brand pformation, the 2016 spring and summer New York release show and the behind the scenes tidbits are also revealed in the film, so that more people can discover a free spirit and independent personality of COACH Girl through design.