The 100 Million Acquisition Of Hamlet Toy Store Invested 100 Million Pounds.

Following the acquisition of London Taxi Company and House of Fraser, one of the oldest and most famous Hamm Reis toy stores (Hamleys) in Britain, after being acquired by Chinese private enterprises, Fraser will soon be included in the capsule by Chinese private enterprises.

In recent years, Hamm Reis has gradually expanded, currently has more than 50 branches around the world, and also sells toys online.

In London on October 22nd local time, during the visit of Chinese President Xi Jinping to Britain, Chinese women's shoes maker International Holdings Limited (hereinafter referred to as "100 degrees") jointly held a press conference with Ludendo Enterprises SAS, the existing shareholder of Hamm Reis toy store (hereinafter referred to as "Lv Dengduo"), announcing that the two sides will soon sign an agreement on the acquisition of all the shares of the Hamlet toy store by the Enterprises.

After the conference, Chen Yixi, chairman of London's board of directors, said that the takeover is expected to be completed before the end of November, and that the purchase amount can not be disclosed due to the fact that it has not yet been formally signed.

The Wall Street Journal reported earlier that it had agreed to pay about 100 million pounds (about 970 million yuan) to acquire Hamm Reis.

In September 2012, the French family controlled toy retail group Groupe Ludendo bought a 252 year old Hamm Reis at a price of about 60 million pounds (600 million yuan).

It seems a bit puzzling to focus on the 100% Baidu market.

What's more, the earliest purchasers in the market are the strategic partners of China.

In April 13, 2014, Sanzi group announced the acquisition of a 165 year old British department store chain Fraser (House of Fraser) at a price of 480 million.

The deal is also the largest overseas acquisition by Chinese retailers.

It is worth pondering that on the 22 day, Frank Slevin, chairman of the three cell group and Yuan Yafei, chairman of the board of directors of Fraser, also attended the takeover conference.

It is understood that Chen Yixi is Yuan Yafei's brother-in-law.

Chen Yixi told the surging news that he started contacting the French shareholders two months ago, and the two sides have done a lot of work in these two months.

The reason why this decision is made is the necessity of implementing the global brand strategy and business diversification by the company. Two, under the condition that China's retail industry is not prosperous enough, the special retail format of Hamm Reis toy store can strengthen the competitive power of the company in the retail channel, and also help to cultivate its own brand.

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On the development side, it will cooperate with the retail business of the three cell system, especially Fraser. "

Chen Yixi said that they will integrate Fraser and Hamm Reis into the most unique and new department store mode in China, and the fastest in the first half of next year, the newest department store will be unveiled in China.

In answer to whether journalists will be in the future.

When it comes to capital cooperation, Chen Yixi said, "we will actively participate in the mutual integration of retail brands and enhance brand competitiveness."

Also announced in the announcement that, by taking advantage of the opportunity to acquire Hamm Reis, the company will consider establishing a deep cooperative relationship with department stores and utilizing the brand and channels of department stores.

Hamm Reis toy store claims to be the largest toy store in the world. It has no history in Britain for 255 years. It was founded in London in 1760 by William Hamley, and opened flagship store in Regent Street (Regent Street) in 1881. It has seven floors, more than 50000 square meters of business area, seven stories up, 10 thousand categories, 450 thousand different toys, and no one can afford it. It also holds the Royal imperial certification. It is one of the most attractive tourist attractions in West London. It can attract about 5 million visitors a year.

In the 255 years of history, Hamm Reis has created many miracles and become the fantasy island of the British and even the whole world. Even the queen child and her children used toddlers and playrooms come from this Neverland.