Herschel Supply A Series Of Cool Urban Marketing Is Very Eye-Catching.

Canadian bag brand Herschel Supply is bought by many people.

The choice of time is in apple.

There is a cooperative sale, even Faye Wong Herschel the simplest tender yellow shoulder bag has also been photographed several times.

The trend is Jansport.

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It seems to be a very playful brand. Besides seriously shooting every season's lookbook and magazine, it also started a project called "City Limitless".

I want to use photography to show the urban life and landscape around the world from different angles, such as skyline skyline, unique public space, and magnificent architecture.

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So far, the website has been featured in Barcelona, New York, Rome, Dallas and other cities.

Recently, the brand announced that it would collaborate with Street Dreams magazine to publish a special issue called City Limitless.

It will also open a flash store with Extra Butter, New York's fashion retailer, which lasts longer than the flash store that usually has only a few days or weeks until the end of January.

You can buy this special store in the store, as well as Herschel Supply 2015 holiday series bags, hats, accessories and other products.

The project began in the early June. Herschel first invited Japanese photographer Yuma Yamashita to share his view of Tokyo.

Of course, there are actions on Instagram, inviting people to send photos with the theme of "City Limitless" and attaching #extrabutterhsc or #citylimitless tags to participate in the activities. The prize is Herschel Supply's travel suit.

At present, popularity is not low, and the number of Posts tagged with #citylimitless has exceeded one hundred thousand.