UNIQLO Takes Advantage Of The Express Train For Five Weeks To Seize The Chicago Store Market.

UNIQLO, which has more than 1400 stores worldwide, is speeding up its expansion in the United States, from San Francisco bay to Boston, Philadelphia and Losangeles.

In October 23rd, the fast sale company opened another store in Chicago.

This huge new store will be the largest store outside the New York UNIQLO flagship store, located in Michigan Avenue, adjacent to Topshop in the UK and H&M in Sweden, including the Zara that has been confirmed to be opened.

It's not a problem for competitors to be around.

The biggest problem facing new stores is that most people who have never left Chicago have never heard of the brand of UNIQLO.

So, recently, if you are in

You may see an express train from Tokyo to Chicago on a carriage, which is a marketing campaign made by UNIQLO to celebrate the opening of the Chicago store for five weeks.

This event is made up of brand names.

Invisible North planning, the company's CEO Ebenezer Bond said, "although it is similar to other fast fashion brands, the biggest difference between UNIQLO and Topshop, Forever21 is the brand characteristics of their interesting" basic experts ".

On their Hello Chicago official website, you can see that UNIQLO invited some ordinary people living in the local area to be models, and called them "

The label.

A total of 5 trains, running around the city, can accommodate 300-500 people. After making an appointment, they can take part in the car body.

There are DJ dancers (the latest Japanese electronic music), dance performances on the streets of Tokyo, Japanese lanterns are arranged in the carriage, and the latest season of UNIQLO costumes is presented.