Dior Art Director Quit Talent Change

Christine Dio, the Paris fashion brand, the cornerstone of MOET & CHANDON LVMH MOET & CHANDON t Hennessy Louis Vuitton, LVMH LVMH group, has experienced second dramatic changes in creative talents in the past five years.

On Thursday, Dior announced that Ralph Simmons, the brand art director, left Raf Simons.

The company has not announced who will succeed to the post.

According to Simmons's statement, this decision is "completely based on and consistent with my personal wishes. I want to focus on other interesting things in my life, such as my personal brand. Besides, I also want to focus on those hobbies that allow me to quit my job."

Simmons created a man's brand with the same name, which is headquartered in Antwerp, Antwerp, Belgium (Belgium).

Christine Dio (Christian Dior Cutoure) CEO Sidney Toledano (Sidney Toledano) and LVMH Group Chairman Bernard Arnaud (Bernard Arnault) thanked Simmons for "making outstanding contributions to the brand".

Simmons brought Dior's time-honored fashion brand into the twenty-first Century, and constantly used modern materials and contour tailoring to improve and update the classic waist fashion jacket.

However, his contribution to the brand is not only focused on these two points.

In 2011, John Galliano, Dior's former creative director, was publicly dismissed by publishing anti Jewish remarks, which made John Galiano's brand hurt.

After this incident, Simmons entered the company and brought a sense of personal innovation to Dior.

"After the storm, Ralph was very calm," said Mariguei Maggie, a luxury consultant and former president of Saks Fifth Avenue, Sax, Marigay. "I am really shocked," said Mariguei Maggie.

Things were so good before. "

In the past, Dior's competitors in other places are struggling to overcome the negative effects of the two major factors of China's economic downturn and foreign exchange fluctuations. However, consumers' enthusiasm for Dior has increased unabated, and it has not been affected by these negative factors. This is often attributed to the implementation of Simmons's ideas.

Between July 1st and 9 this year, Christine Dio's fashion revenue rose 5% to 471 million euros (524 million US dollars) in the same quarter of last year, at a constant exchange rate.

And the most recent fiscal year (up to June 30th), Kristen.

Fashion revenue rose 18% to 1 billion 770 million pounds.

"I think that in a short period of time, he really did a lot of things," said Stefano Tunche, editor of W Magazine magazine. He quoted some enthusiastic comments from the media and buyers. "He really did have John in Dior without John." in 2011, Dior was brought into the contemporary life Communication in some way. "(W),"

The news on Thursday surprised the fashion industry.

A few weeks ago, Simmons's highly praised Dior 2016 spring dress series was just exhibited at the Le Louvre museum garden in France. At that time, Rihanna, a large number of customers dressed in Dior's latest spring clothes and Arnaud himself and his family were present at the show.

Simmons is a Belgian.

Before he started his men's clothing brand in 1995, he accepted the training of industrial designers.

After being a creative director for six years in Jil Sander, he joined Christine Dio in 2012 years. This is his first work related to women's clothing.

Although he has been running his menswear brand during Jil Sander and Dior, analysts estimate that his men's brand annual income is not more than 10 million euros.

Now who will be the next Dior creative director has become a major focus of speculation and speculation.

Although Dior refuses to give the general timing of the selection to determine the successor, it is urgent for the company to determine the candidate, because the luxury industry is now facing a challenging global consumer environment, and a brand without creative director will be quite dangerous.

Simmons does not seem to be upset about his position, but according to an anonymous source who is familiar with the consultations between Simmons and Dior,

The contract expired in May. After that, he and his company had been discussing and negotiating.

According to legend, Simmons felt that he lacked the ability to influence the image of the brand, and could only change the fashion series (for example, he could not redesign the shop) although he was known to have a very good relationship with him.

"As a friend, I feel sorry for Sidney because he is in.

It's hard to see a person who has been supporting, teaching, and helping you to leave, "said Ralph Toledano, the fashion designer of the French fashion trade association and Ralph," Dior is a very strong brand. "

Obviously, there is a credit for Ralph.

He did a great job.

But without him, Dior will continue to go on. "

Luca Solca (Luca Solca), director of luxury analysis at Exane BNP Paribas, Paris, referred to the example of designer Eddie Slimane (Hedi Slimane).

Slimane worked in Dior's Saint Laurent brand. He not only made fashion for brand design, but also made advertisements for brands and created furniture for stores, thus becoming a new model for many peers.

"In my opinion, many people look at Saint Laurent with admiration and amazement," Solca said. "But the threshold that hinders creative director from emulated by slink has become too high."