Albert Heijn'S Entry Into Tmall Holland Also Valued The Chinese Market.

Alibaba's Albert Heijn, the largest supermarket chain in Holland, announced its entry into the Chinese market on October 29th in Holland on October 29th. It operates in the form of an online official flagship store with international cooperation.

Albert Heijn has nearly 130 years of history. It operates nearly 1000 supermarkets in Holland, and is also the largest online and offline food retailer in Holland.

Albert Heijn's parent company is Holland Ahold group, Ahold is a large international retail group, its sales amounted to 32 billion 800 million euros (238 billion 650 million yuan) in 2014.

In the Chinese market, Albert Heijn chose to cooperate with Tmall international to open flagship store. Its main business scope is maternal and infant health foods (including Holland infant formula and baby care products) and personal care products.

There are many kinds of products abroad.

In terms of Albert Heijn, will it set up a physical store in China?

"We see that the future of the retail industry should be online mode, so we will basically operate in the form of online stores in the Chinese market, and will not consider investing in the construction of physical stores for the time being, but we can open a few solid stores in the European and US markets."

Hanneke Faber told the first Financial Daily reporter.

In this regard, Hanneke Faber said that at present, Albert Heijn owns about half of its total sales.

But it also noted that Chinese customers may not know their own brand goods for a while, so their online flagship stores will mainly sell famous brand goods, while private brand goods will gradually be introduced into the Chinese market in the future.

According to the insiders, at present, the high cost of the physical retail industry, the huge impact from the electricity supplier, and the declining revenue, therefore, for the overseas retail giants who are "unfamiliar", it is better to operate in the light of the asset store mode instead of doing the heavy assets mode, so as to reduce the risk.

Liu Peng, general manager of Tmall international, said: "we have always been committed to promoting cross-border trade and cooperation in more consumer products.

Tmall International's innovation platform supports large businesses such as Albert Heijn to enter the Chinese market. By combining the convenient services of Tmall international and quality products of Albert Heijn, it will surely bring a good shopping experience and more choices to local consumers.

"In addition to the local market in Holland, we have expanded our business in recent years.

Market.

We are very pleased to join hands with Alibaba group to supply all kinds of goods to Chinese consumers.

We know that the demand of Chinese consumers for quality food is increasing, and online shopping is also becoming popular in the Chinese market.

In view of this, it is natural for Albert Heijn to set up flagship stores in Tmall international. "

Hanneke Faber, CEO of Ahold group online business, said.

Reporters learned in the interview that Albert Heijn mainly includes three kinds.

: community supermarket, Albert Heijn XL supermarket and Albert Heijn to go convenience store.

Albert Heijn is a subsidiary of Holland Ahold group, which has more than 3200 supermarkets, convenience stores, drugstores, wine and liquor stores, food and non food online stores in the United States, Holland, Belgium, Germany and Czech.