The Age Of Intelligence Changes The Traditional Thinking. What Is The Material And The Customer Has The Final Say?

Intelligent manufacturing is undoubtedly the direction of industrial pformation and upgrading.

Reporters recently from Quanzhou

The industry has learned that in the era of increasingly personalized consumption, enterprises are not only intelligent line production equipment on the production line, but also the introduction of intelligent custom terminals to direct stores, ordering and ordering businesses to provide more convenient and intelligent volume services for consumers.

Reporters recently learned that King Mu was gradually promoting the customization system in its direct store. The system will have more than 20 stores.

It is reported that this customized system allows consumers to choose from terminals.

It can also get the intelligent recommendation and matching proposal. After the selection, the machine can immediately reflect the 3D effect of clothing, and enhance the customer experience and stickiness.

Benjani of Quanzhou

The O2O customized platform APP has been combined with some casual dining rooms to import these custom systems into stores so that customers can design their own personal costumes while spending their leisure time.

Weng Guoyan, the company's designer, introduced the APP using real virtual 3D technology to integrate thousands of top-level fabric data from 20 world suppliers. Thousands of suits were free-designed, providing a perfect design and customization experience for the traditional clothing industry, clothing industrial and commercial households, and individual consumer groups. "On the APP line, customers can design personalized products according to their needs, forming consumer orders. Under this line, a number of professional specialists in the city of Jeni can come to the volume service, and the backstage has a manual factory ERP automatic production and delivery."

According to the insiders, the "C2B" business model guided by data and user needs is becoming a trend. More and more enterprises are pforming the supply chain and production equipment to adapt to the wave of C2B customization in the Internet era.

Not long ago, the news bird announced the creation of 3 "1000" furniture owners' custom shop to fully realize "O2O" + "C2B".

Zhou Xinzhong, vice president and general manager of wedding bird clothing, said that in the first half of this year, the private custom business of the wedding bird rose by more than 50%, and the clothing business declined slightly.

It is reported that last year, the birds began to layout "industrial 4" intelligent production, consumers can make appointments through six major channels, choose their own fabrics, craft, style, collar type, yarn color and so on. They can also independently DIY according to their personal preferences.

360 hours later, customers can receive customized clothing.

Just last week at the China Fashion Fair, the smart fashion experience area attracted the attention of the industry.

According to Mr. Chen, a member of the Quanzhou trade association, the combination of intelligent products and clothing can be seen everywhere.

"For example, the charging belt is embedded in the flexible battery in the belt, which can support the charging of Apple 6.

There are also 3D printers that have been able to print clothes, and polyester and other materials dissolved in special liquids can be printed directly into upper body products. At present, the technology has been able to support the production of polyester and silk garments. "

Mr. Chen said that in the clothing industry, all kinds of smart fashion products are emerging one after another.

Last week's opening ceremony of the nineteenth Ningbo International Fashion Festival, Internet applications and personalized customization have also become the biggest attraction.

As a leading clothing enterprise in Ningbo, YOUNGOR also played a personalized customization.

YOUNGOR launched a 1 yuan micro order and full custom service display, as long as scanning the micro order service two-dimensional code, you can buy 1 yuan micro coupons, consumers can go to the corresponding stores, carry on the sleeve size change, fancy ordering, decorative ornament, personalized embroidery and other customized services.

"In the future, we can provide this kind of micro customization service in our big stores, and consumers can customize their personalized labels on the basis of garments."

According to the introduction, personalized customization will gradually shift from online offline experience mode to online screening service, offline consumption verification and experience O2O mode pition, and become one of the projects of creating pleasure shopping experience and personalized service for members in YOUNGOR store mode.

Wu Zhize, chairman of the wedding bird clothing company, said that the whole category of private customization is the main business of the company. It is expected that the business will account for 50% of the sales revenue of the company's own brand in 2017.

Under the traditional mode of clothing industry, 40% of the output value is inventory, while the customized business has no inventory. Intelligent production does not have excess capacity in China.