Anta Chooses Youth Football As A Starting Point To Start Strategic Deployment

At the end of last month, after signing the soccer player Zheng Zhi who just broke up with Adidas this summer, Anta announced in Guangzhou last month that their football strategy was "just to play".

It seems to China.

For example, ethnic advertising claims and

It is the only choice they can make, but the appealing power of Nike and Adidas's international superstars to fans far exceeds them. Under this pressure, choosing youth football as a breakthrough point may also be a breakthrough method.

About this football strategy, they found Guangzhou Hengda football school, Jiangsu Sports Bureau, cage soccer company Shuhua, holding Jiangsu Youth Football League, sponsoring school football equipment, and promoting caged soccer field on campus nationwide.

Judging from this latest advertisement,

What's more is the emotional appeal of "just play," and less mention of the craft of football shoes.

As to whether the series of adult soccer shoes will be introduced in succession, and whether the technology of children's football shoes has been applied for patent, we have inquired about Anta, but have not received any response. They are more still emphasizing how they will cultivate the market -- those venues, training coaches, and changes in the football industry.

At present, the category of football shoes is not very prominent in the page design of Anta official flagship store, which may also cause the imperfect product line.

This year, sports brands lacking the football product line began to make up for their weaknesses.

The New Balance, the chief jogging shoe, has launched its own football series and intends to gradually expand into a comprehensive sports brand. In July of this year, the 361 degree tie also signed international Yang Xu as spokesperson (though they had not yet made a special sneaker for him).