What Else Is The Red Star?

Joining hands with Suning, this may be a step in the chess game of Red Star Mei Kai Long "inward, combining the upstream and downstream resources to accurately store passengers, and promoting cross boundary drainage to promote new customer groups". However, it has to be said that this move is very important, because by suing Ning, training and mining multiple channels of customers, red star MKL can get more large-scale membership transformation and big data upgrade benefits.

From customer interaction, data sharing, to big data management, and channel upgrading. Some people say that if we see this, we can only understand the red carpet of the red star, and then play is the benefit of releasing the whole household retail terminal ecological chain.

If we cooperate with other enterprises such as Suning, Uber, Haier and so on, we can form an ecological whole industry chain based on the Internet, and the benefits of red star, the United States, will be greater in terms of bargaining power, rental rate and brand output rate.

The home retail market has always been known as the terminal of the industry. It has the natural attributes of directly facing consumers and integrating customer resources. However, in the Internet era, to maximize business value, enterprises need to be strong enough in big data management and O2O chain building.

The Red Star Alliance with Suning is not only aimed at interworking with customers. Big data sharing It also intends to upgrade the management and application of data. Because more accurately grasp the consumer's "golden transformation period", in order to ensure the scale, efficiency and adhesion of members transformation. And this is the sweetness of the red star.

Red Star mklong reported in the report that the Red Star mklong has formally launched its membership system during the reporting period. 2 million 100 thousand members have been developed through shopping malls, district businesses, WeChat and other channels, and the purchase of goods by members has reached 7 billion 100 million yuan.

This year's National Day "Golden Week", the total sales volume of Hongxing Mei Kai Long national merchants 4 billion 830 million, an increase of 15% over the same period, of which the average price per member reached 32 thousand and 700, and the contribution rate in the "eleven" sales reached 61.7%.

It is understood that before the red star, the company has opened up 15 thousand real name user resources through cooperation with Haier finance. Through the interaction and in-depth cooperation with Vanke, Shimao and other real estate enterprises, hundreds of millions of owners' resources have been excavated to cultivate potential members.

"At present, the total number of members of the red star has reached 3 million 570 thousand. I believe that through this cooperation with Suning, the size of the group membership will be greatly improved, resulting in better sticky consumption and strong performance support." Red star, chief executive officer, said.

S & P pointed out that many merchant pairs Red Star The brand is more dependent on its brand than its brand, and the brand strength of red star is still expanding. In 2014, the share of sales through the red star was accounted for about 20% of the total sales of some tenants. The first advantage of red star is able to consolidate its competitive position. Over the past three years, it has more than 95% of the high rental rate, and the basic growth rate of 6%~8% shopping mall, which shows the strength and effectiveness of the company.

CICC also said that the red star as a domestic home. Retail leader The value and brand effect in the retail channel bring strong bargaining power and rental rate to the company. "Together with the bright spot of red star, such as large volume, diversified expansion, and profit growth, we believe that the market share of red star is going to continue to grow in the future, and we are sure to buy a rating with a target price of HK $16."