Red Star Is Not Stable. How Does It Cope?

Although the red star is the seat of the Chinese furniture retailer, its total revenue and profits are gratifying, but its situation is not optimistic. Due to the impact of the Internet home furnishing home, the traditional home stores, such as B&Q, home depot, and other international home sales outlets are starting to start shop closes, for example. Home Depot Close all stores in the Chinese market. And online, the red star is also competing by IKEA, its home and other industry giants.

According to the Red Star management, "in the future, the red star will increase investment in e-commerce and increase the proportion of high-end brands. At the same time, it will also make use of big data and the advantages of online membership system to build the company into a one-stop shopping center integrating furniture, building materials and soft clothes.

Except for offline. Competition crisis Outside, the biggest impact of red star is coming from online - home decoration.

At present, the impact of online comes from two big blocks. The platform electric business, led by Amoy (Taobao Tmall) and Jingdong, is dominated by business operators, and the vertical home furnishing platform based on Qijia network, building house, love space, tuba rabbit and so on. It integrates industrial chain to standardize home decoration service and pay more attention to service experience.

In fact, in the face of the impact of the electricity supplier in recent years, the red star is also actively embracing the online. In addition to being a home star, the red star is also opening flagship store in Tmall. In addition, Hongxing Mei Kai Long also accelerated the layout of O2O, according to its first half financial report, the red star in the comprehensive revenue, O2O this hair prepaid non open face to reach 1 billion 280 million yuan, the related business income 16 million 830 thousand yuan.

Reporters learned that in the first half of this year, Red Star It also formally launched the membership system, and developed 2 million 100 thousand members through shopping malls, district businesses, WeChat and other channels. The purchase amount of goods was 7 billion 100 million yuan.

In addition to the layout line, the red star is also involved in the Internet financial market. At the end of 8 this year, Haier financial and Hongxing Mei Kai Long announced the establishment of a strategic alliance in the financial field. According to the strategic cooperation agreement, the two sides will conduct all-round cooperation in household product installment payment, community finance, supply chain finance, big data, logistics and distribution, and the first stage of cooperation will reach 4 billion yuan.