Heuer And Other Traditional Rui Watches Push Smart Money To Challenge Apple, Which Is The Rhythm Of Counterattack.

"It can be predicted that a century of ice age sweeping the traditional watch industry is taking shape."

When Apple released Apple Watch this year, Elmar Merck Elmar Mock, the world's largest watchmaker, said that the traditional Swiss watches "the price range from 500 francs to 1000 francs will face the challenge from Apple Watch, which is really very dangerous". (Watch)

Historically, the Swiss traditional mechanical watch industry has experienced the huge market impact of Japanese electronic watches and quartz watches. After a long time, it has finally secured the industry.

Can the Swiss traditional watch industry still be able to sit back and relax without the impact of smart watches launched by Apple watches and other technology companies?

Although users' attitudes towards Apple watches are mixed, the market research firm ID C estimates that Apple sold 3 million 600 thousand Apple Watch in the second quarter of 2015, according to the sales of Apple watches.

This data exceeds the first quarter of iPad and iPhone sales.

Biver said LVMH welcomes the launch of Apple Watch, because Apple brand's market influence will help create customers who are keen on luxury watches.

Apple's online store in Europe shows that Apple Watch is divided into three categories.

The price is about 450-500 euros, the mid end price is about 700-1250 euros, and the high-end price is about 11000~18000 euros.

In China, the selling price of these three grades is 2588~2988 yuan, 4188~8288 yuan and 74800~126800 yuan respectively.

It is worth noting that the counterattack of the traditional Rui meter soon sounded the horn.

TAG Heuer, a Swiss watchmaker of the world's largest luxury goods group, recently announced that it will release Android Wear smart watch Connected in New York Louis Weedon building in November 9th to deal with challenges such as apple and other technology companies entering smart watches.

However, in view of the declining trend of traditional Rui watches in recent years, can smart watches be saved?

It is reported that Tigo Hoya

The design is based on its historical bestseller series Carrera, which costs about $1800. It provides many functions similar to Apple Watch, such as positioning, walking distance and altitude.

The biggest difference is that the appearance of the smart watch will be completely modeled on the original black car.

"People will think they are wearing a regular watch."

Claude Bif Biver, chief executive of the watch group of LVMH group and chief executive of Tiger Group, described the upcoming smart watch at the Basel Expo March 2015 in March 2015.

They will be interested in the luxury watch buyers who focus on fashion. These consumers are very interested in the gold version of Apple Watch, but they may feel that Apple's design lacks aesthetic sense.

Jean-Claude Biver said: "we were slightly worried about the price, because our selling price reached US $1800.

At the moment, we are very confident because Apple has told us that we can sell products with a price of 1500 US dollars or even higher.

In September 2015, Apple announced the launch of a Apple Watch leather strap with Hermes.

Not only TIG Hoya, the world's largest watch manufacturer Swatch (Swatch) group has demonstrated its ambition to enter the field of smart watches.

Recently, Swatch CEO Nick Hayek revealed that by the end of 2015, Swatch will launch a smart watch to support NFC and mobile payment. The second generation of Touch Zero Two will be launched during the Rio Olympics in 2016.

For the development of smart meters, Jean-Claude Biver admits that because of its inexperience in the field, tiger Heuer is paying more serious and serious work with a more modest and cautious attitude.

"The release of Apple Watch is bound to have a huge impact on the quartz watch market for men and women. In any case, the price of a Swiss quartz watch will not be five times higher than that of Apple Watch.

The research and development of smart meters will take time, and different forms will bloom, but only a few can be left when the dust settles.

However, Zhou Ting, President of the Institute of wealth research, told reporters: "Apple technology companies push smart watches based on the business mode of smart management platform based on big data for people's daily necessities, lifestyle and work style, while the traditional Rui table smart watch is only a marketing point for consumers to add additional functions, and there are significant differences between the two."