Guangdong, Hong Kong And Macau Fashion Summit Gathering South Power To Build A Fashion Industry In Davos

Southern Power 2015, Guangdong, Hong Kong and Macau fashion summit held successfully

As an important supporting activity of "Southern strength - 2015 Guangdong, Hong Kong and Macao Fashion Festival", in the afternoon of November 1st, it was sponsored by Guangdong costumes culture promotion association and Guangdong, Hong Kong and Macau fashion brand Committee.

"Opportunity and challenge" is the theme of the "Southern Power - 2015 Guangdong, Hong Kong and Macao fashion Summit Forum", held at the twelfth China International Small and medium enterprises exposition Guangzhou textile and clothing exhibition site at the Pazhou international procurement center exhibition hall.

He Youxian, executive director of China International Small and medium enterprises Expo, Lin Difu, executive director of Guangdong Guangdong, Hong Kong and Macao Cooperation Promotion Association, Tang Minyi, chairman of Guangdong provincial costumes culture promotion association, Wang Peng, vice president of China Europe Design Institute, senior consultant of Hongkong Brand General Chamber of Commerce, Zheng Chen Chi and other leaders, experts and scholars from Guangdong, Hong Kong and Macau, three experts and scholars, textile and apparel upstream and downstream partners and so on, gathered in nearly 200 circles to jointly offer suggestions for the pformation and overall development of China's fashion industry, making the whole forum "Davos" in the fashion field.

The forum invited Guangzhou exceptions.

The founder of the limited company, the expert Hong Zhiye of the commodity supply chain, and Li Yongquan, the famous brand designer Li Yongquan of Hongkong, have respectively made the "culture leading life" -- how to make the brand culture become a brand's consumer behavior and lifestyle, and the fashion of Guangdong, Hong Kong and Macau under the background of innovative China. What kind of new Bureau will usher in in the Internet era? The fashion business mode, marketing mode, consumption mode and so on. The keynote speech of "4 industries in Guangdong, Hong Kong and Macau textile manufacturing in Chile", "how to upgrade the manufacturing industry in China in 2015, how to upgrade the manufacturing industry in China" and "the fashion of design promotion, the development of fashion brands", will explore the new pattern, the new normal, the new challenges and the new opportunities of the Internet plus fashion industry. Mao Jihong, chairman of Guangzhou Fangju Culture Development Co., Ltd., Wu Yiran, general manager of Southern China general manager of Ai Rui Consulting Group, and Asia Pacific Science and technology management.

In the keynote session, Mao Jian Hong, chairman of Guangzhou exception Clothing Co., Ltd. and Guangzhou Fangju Culture Development Co., Ltd., gave a brief explanation and analysis of the theme of "culture leads life, how to make the brand culture become a brand's consumer behavior and lifestyle". He shared the value orientation of exceptions and the growth of the side. He pointed out that in the process of continuous innovation, the exception sought to return to the lifestyle of contemporary people, and called for the brand value to be supported by cultural platform and connotation and innovative ability.

Mao Jihong said

Culture is to multiply or even cube for the brand. If it loses its own culture, it will lose the "+" ability. It emphasizes that the real brand development of China depends on the industrial foundation, and the real opportunity of Guangdong, Hong Kong and Macao lies in the industrial foundation.

The so-called 4 of the industry should not wait until 2025. Enterprises need to act now to build brands with their own innovative and cultural values.

Wu Yiran, general manager of Southern China Consulting Group, in the keynote speech of "Hong Kong Guangdong fashion in the background of innovation China, in the Internet age, fashionable business mode, marketing mode, consumption mode and so on" will share the current situation of Internet development and the change of electricity and marketing under the Internet.

He said that the pition from the industrial age to the information age of the mobile Internet has led to the product being dominated by the enterprise and the user led. The marketing field is facing changes. Under the new economic mode, the pformation of the enterprise must be pformed from the marketing concept and the channel view through the use of the Internet tools.

In the new industry and economic form, enterprises must understand consumers' product innovation and achieve diversified layout of brands, products and channels, so that they can not be eliminated from the Internet.

He said AI data 2014.

The electricity supplier accounts for about 600000000000 of the total revenue, and is expected to reach 720 billion in 2015. The growth of clothing business will reach more than 40%.

{pagw_break}

Combined with rich management and practical experience, Hong Zhi ye, the founder and expert of commodity supply chain expert, Zhongnan Asia Pacific Science and Technology Management Co., Ltd., in the speech of "upgrading of textile and garment manufacturing in Guangdong, Hong Kong and Macao in Chi Zhi China", delivered a speech on how to upgrade China's manufacturing industry to intelligent manufacturing in 2015, and how to upgrade the manufacturing industry in China in the year 4.

At the same time, aiming at the problems of low production efficiency, inventory (production backlog), low profits and so on, combined with his rich management experience, through analyzing various data, the clothing industry should conform to the development trend of the supply chain, and realize the pformation of manufacturing enterprises into intelligent manufacturing enterprises, clothing standardization, data, intelligence and automation, so as to optimize and change the supply chain.

Hong Zhiye stressed that supply chain pformation is the fundamental way to meet the needs of consumers and diversify the market and win the market.

Famous brands in Hongkong

Taking Hang Seng Bank and Tan carpenter as a case, Li Yongquan analyzed fashion brands to seize the opportunities of economic development, optimize the inherent high-end customers, seize the terminal consumer groups, and at the same time, products must cater to the consumer psychology of consumers, especially middle-class consumers, so as to gain market share.

He pointed out that when faced with the pressure of high salary, high cost and high rent, small and medium-sized enterprises should explore the demand to satisfy the needs of the middle market, and at the same time give the brand and products the high value-added products matching the middle class consumers' cultural level, brand image and product positioning.

The summit forum overlapped, new ideas continued, and thoughts surged.

At the national level, the "century entrepreneurship", "universal innovation", "Internet plus" and "China made 2025", "intelligent industry 4" and "one belt and one road" strategy echoed. The three fashion brands in Guangdong, Hong Kong and Macau are also constantly exploring and upgrading.

He Zuoxian, director of the China International SME Expo Bureau, said that under the new economic normal situation, the textile and garment industry is facing the pressure of slow growth and rising cost. The government held such exhibition activities aimed at helping enterprises break through the bottleneck of development and pmit positive energy.

The textile and garment industry is the livelihood industry. Consumers are increasingly pursuing fashion brand culture. The rigid demand of textile and garment industry exists. The key is to help textile and garment enterprises find the product path to adapt to the market.

The three platforms of Guangdong, Hong Kong and Macau jointly build communication and cooperation platform, which is to draw lessons from the good ideas and draw lessons from the good ideas to enterprises, so as to help SMEs get the enhancement of intelligence level.

Lin Di Fu, executive director of Guangdong Guangdong, Hong Kong and Macao Cooperation Promotion Association, said that from manufacturing to intelligent manufacturing, from design, art to culture, focusing on the prospects of manufacturing upgrading and fashion industry, it conformed to the new trend of the development of fashion industry. It reflected that the cooperation between Guangdong, Hong Kong and Macau in three areas is more in-depth and common in seeking new development, and it will promote three places in Guangdong, Hong Kong and Macao.

Industrial cooperation and development.

The "Southern Power - 2015 Guangdong, Hong Kong and Macau fashion Summit Forum" was successfully held. On the basis of the good development of Guangdong, Hong Kong and Macau's fashion industry, it further promoted the pformation and upgrading of the industrial form, and clarified the upgrading path of Guangdong, Hong Kong and Macao fashion brands.

We will promote the three fashion brands in Guangdong, Hong Kong and Macau into the global, information-based and branded industrial chain, and will enhance cultural upgrading and brand upgrading through closer exchanges, communication and collaboration.