What Does "Internet +" Bring To Fashion?

In November 6, 2015, "

2015 China Internet + theme of "fashion innovation, smart city life"

The forum for innovation is held in Beijing. The forum will forecast the life, consumption and consumption of fashion, creativity, technology and intelligence. The whole forum is composed of four parts: big changes, big patterns, big trends, big fashion, as well as robot and functional technology interaction experience. It is divided into four themes: Internet + + rebuilt new industry mode, cross border integration, building new fashion ecology, all things connected and enjoying new life, retail innovation, and activating new urban consumption.

The forum is not only the application of Internet technology in the fashion field, but also the infiltration of Internet thinking into traditional industries.

Heng Tian Group Chairman Zhang Jie, vice chairman of the Internet association of China, Huang Chengqing, chairman of Beijing cultural investment development Refco Group Ltd, Secretary of the Party committee, Zhang Miao, vice president and President of tourism and business group of China, Qian Jiannong, President of the China power foundation, Song Lixin, chairman of the magazine, Tai Hua Chan, founder and CEO Cai Ming, the digital thinker and observer, Professor of School of Journalism and communication, Peking University, founder and CEO of Beijing cloud thinking Technology Co., Ltd., founder of think3group Chi cube marketing and communication cluster, chairman of parkland, and founder of venture consulting group. This forum invites to China.

In addition, invited representatives from Jingdong, Qihoo 360, NetEase, Johnson, Nike, Fei Fan, tum, Hua Mei technology, EO, tuba, and Jiuding investment have attracted the attention of the Internet industry and fashion industry representatives and important guests.

The forum is hosted by China Heng Tian Group and China Internet association. It is hosted by Heng Tian fashion creative Investment Development Co., Ltd., Beijing Sheng Shijia International Culture Development Co., Ltd. and Beijing Seth public relations consultant Co., Ltd.

Zhang Jie, chairman of China's Heng Tian Group, said in his speech: the profound cultural accumulation of the Chinese nation in the past five thousand years has not yet been effectively and fully excavated and utilized, and has not yet fully integrated into the mainstream form.

In the new era, how to create the contemporary Chinese fashion culture and material civilization combined with the unique cultural resources advantages of China? How to effectively integrate resources, lead the development of the fashion industry, promote the upgrading of the Chinese nation's brand, and tap the excellent designers at home and abroad, and enhance the local design ability, are the most urgent problems to be solved in the development of China's fashion culture industry.

Clothing and culture are important components of the cultural industry. As a central enterprise, Heng Tian Group has unique advantages in terms of capital, technology and social resources.

Therefore, Heng Tian Group hopes to learn from the successful experience at home and abroad, effectively integrate the fashion industry and traditional industries, and take the development of fashion industry as an important part of the enterprise development strategy.

Zhang Miao, chairman and Secretary of the Party committee of Beijing cultural investment development, mentioned in his speech the understanding of fashion: fashion is more than just showing consumption. In the field of fashionable consumption, the issue of production relations is the first thing to be solved. We should enhance the level of organization and what extent of organization can we realize the development of fashion industry.

Internet + reshape new industry mode

"Internet +" is and will soon bring changes to traditional industries. "+" is not a virtual reference. It is a huge business opportunity for every practitioner in every industry.

In the final analysis, the fashion industry is industry. Many entrepreneurs believe that the most convenient technology is ultimately to make products more humane and close to market services. The concept of Internet + should be more implemented and become an important means of improving the ecological structure of China's fashion industry, rather than a gimmick.

All aspects of the fashion industry are very sophisticated, involving a lot of creative ingredients and fashion trends, so Internet + not only stays at the technical level and process, but also involves the solution and the mobilization of personnel creativity and the maximization of efficiency.

Besides, as a real industry, the fashion industry also needs to make use of the Internet + to improve the traditional industrial processes, and how to really set up the design solution under the background of the inherent industrial process.

In the dialogue on the new model of "Internet + reshaping industries", Qihoo 360 vice president qu bing said: in this typical era of consumer sovereignty, how do fashion industry integrate with the Internet? How can we use the Internet's big data and Internet tools to make the fashion industry more developed?

How to communicate and communicate with consumers at zero distance, make the fashion brand leap qualitatively and realize the community and flattening in the form of Internet.

Retail innovation activates new urban consumption

The Internet has made the community more and more concrete and solidified. People in the community are also consumers of certain products.

The fashion industry itself is new and old, which makes the industry very cruel. The survival of the fittest is very important.

Fashion brands have to face the new characteristics of the trend of consumer socialization.

Design is a work foreseen for the future. It can infiltrate system technology into real industrial production, improve and create new products, and fashion is to let all excellent products enter the daily life through consumption and effectively improve the new generation of consumers' lifestyles.

Zhao Junhao, the founder of EVISU, said that fashion industry is always just needed, and fashion is the most difficult to satisfy, especially young people. In the whole process, it is important to pay more attention to people's wearing experience and how to win the joy of young people.

As a sports innovation company, Nike sports vice president of Greater China, Mr Li Jun, said that we are not Innovating without source and destination, but innovating according to the needs of consumers. Giving consumers a good consumption experience helps consumers to engage in sports and daily life more rationally, and better interpret their way of life.

All things are interconnected to enjoy wisdom and new life.

More and more people are beginning to realize that the hard infrastructure has become more and more intellectualized through technological packages, and has become more and more humanized through fashion design. It has become soft and intimate in the details of life, changing the details of life.

Now the mobile terminals and the Internet of things are revolutionizing the hardware of every household. As a fashion industry practitioner who involves everyone's lifestyle, they are deeply aware of the changes of consumers in shopping channels, consumption seeking, consumer media and even the products themselves.

Beijing Tu man Technology Co., Ltd. CEO Wang Wei, Zhou Shi (Beijing) International Technology Co., Ltd. CEO Hu Hu in the forum dialogue, elaborated on the new concept of wearable devices to the audience admiration.

Internet finance is turning every consumer into an investor who is communicating, shopping and even investing on the Internet.

It is said that the Internet enables brand consumers to have the ability of brand owners at the same time, so that all consumers can participate in the crowd raising.

The future fashion industry may no longer win the market by scale, but win the market by service, loyalty and product dependence, which is worth thinking for all.

Jingdong mob product + chief executive Ma Meng said: in such a large environment, many intelligent hardware products of science and technology are relatively small teams. They need market verification in particular. Are some intelligent electronic products not fashionable enough? In fact, is fashion true or false for technology products?

It is worth mentioning that the forum site in the robot and intelligent technology interaction experience, the arrival of the robot and robot drink, let everyone feel the infinite charm of technology and the Internet.

Whether it is the new hardware era or industrial 4, "Internet +" has become the most important tool and channel, but also a kind of thinking.

The Internet is like a supermarket, which contains all the potential information that consumers need.

"Internet +" is a configuration optimization, using the logic of the Internet to reconstruct the order of all industries, especially for the fashion industry that has just started in China for 30 years.