Xun Group First Set Foot In The Bond Market And Plan To Issue Euro Bonds.

According to the report, XXX group plans to issue more than 100 billion yen (5 billion 160 million yuan) bonds in the coming months.

This is the first time that the Japanese group has set foot in the bond market.

Its brands include:

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A representative pointed out that the group hoped to raise funds as soon as possible.

UNIQLO UniqloDealWatch quoted market sources to point out this time.

It will be held by the end of this year, which will be one of the most important bonds issued by Japan in 2015.

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La Natsu Bell can achieve today's achievement mainly by learning the GAP, ZARA and H&M mode, and taking full direct operation and multi platform operation, which will also be the future of the clothing industry.

Among the largest clothing companies in the world, ZARA and Elena, which are mainly women's clothing, are all over one hundred billion RMB, including UNIQLO in Japan, ZARA in Europe and GAP in the United States. Their unified characteristics are direct channel and multi platform operation.

Wang Yong said.

It is reported that La Natsu Bell was founded in 2001 at the beginning of the brand hosting as the main mode. Considering that most brands developed to 7 billion and 8 billion scale, it is difficult to recover the dealer's stores, which will reduce the growth space. La Natsu Bell began to turn direct from 2007 until 2010.

Wang Yong disclosed that in the top ten of Chinese clothing companies, La Natsu Bell is the only group with direct operation and multi platform operation.

By the end of the first half of this year, La Natsu Bell's total direct shop has reached more than 7100, covering about 2200 department stores and shopping centers, with 10 sub brands already under its banner.

It is understood that La Natsu Bell plans to increase the number of stores each brand this year, the total number of new 1500, and by 2016, the total number of stores to reach 10000.

In the choice of channels, La Natsu Bell began to choose domestic department stores and shopping centers, and there were no street shops or shopping centres.

Wang Yong said to the billion state power network that ten years ago and even now, Chinese department stores and shopping centers had an unwritten convention. If a brand without a foreign name was basically unable to enter the store, it would be basically the same.

Therefore, La Natsu Bell is only a French name, but since its registration in Shanghai in 1998, the brand is entirely Chinese brand from registration, design and use.

Because of the high threshold and high channel costs of such shopping centers, brand tag rates are generally higher.

Wang Yong disclosed that before the 2008 and 2009, women's clothing was more common than the tag rate between 6 and 8 times.

Many women's clothing brands enter the market is the price positioning, mainly test whether there are enough good design and quality, allowing consumers to pay the bill.