Textile And Garment Industry Is About To Start "Winter Long-Distance Race".

Entering the November, although the early winter has just arrived, textile enterprises feel that the "deep winter" of the export market has arrived ahead of schedule.

In October, with the severe economic situation at home and abroad, the slow recovery of market demand, and the appreciation of RMB against non US dollar currencies,

Exports did not rebound in the industry's expectations, but continued to decline, 1~10 cumulative export volume fell 5.4%.

In the past month, exporters generally felt the impact of the reciprocal trade agreement between Europe and the United States and Southeast Asian countries.

Although it is still in the middle of the four quarter, some enterprises have made a judgement of negative export growth throughout the whole year. They use "boil" to describe the current state of operation.

The whole year situation is not optimistic.

Not long ago, the 118th China Import and Export Fair (hereinafter referred to as the "Canton Fair") came to a close.

As the weathervane of the foreign trade situation, the data of the Canton Fair are the focus of the industry.

According to statistics, the number of overseas purchasers in the Canton Fair has reached 177544, a decrease of 4.6% compared with the same period last year, and the total export turnover was 171 billion 249 million yuan, down 7.4% from the same period last year.

From the data point of view, buyers and turnover showed a double drop. This depression is consistent with the feelings of participating enterprises.

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Ma Ying, general manager of Beijing Hong Bi te Clothing Co., Ltd., said that this year the company first appeared in the Canton Fair, which generally felt that there was less traffic in the exhibition, especially in the later stage, and there were few visitors to the exhibition.

"This may be related to the poor location of our booths.

But the main reason must be the global economic downturn.

Besides the reduction of passenger traffic volume, the drop in the intention order also makes the enterprise feel chill.

Some enterprises admit that most buyers will not sign the bill at the exhibition, just look at the price of the style and the ratio, if there is any intention to cooperate, then leave a contact.

Tong Xin, sales manager of Lu'an plumage Co., Ltd., Anhui, said that the export of enterprises may be larger this year than last year.

He believes that this is mainly due to two reasons: on the one hand, the high cost of labor has led to increasing business pressure.

On the other hand, economic growth in Europe and the United States has been on the low side, and the orders in the main market have not been improving.

"At present, the Japanese market has improved slightly, but overall, the environment of the export market is still not optimistic."

Tong Xin believes that now is the acceleration period of market shuffling. Therefore, enterprises must take great efforts to overcome the topic of "pformation".

According to customs statistics, textile and clothing exports continued to decline in October, and the decline in dollar terms expanded to two digits again.

According to the data released by the General Administration of customs, China's textile and apparel exports in October amounted to 23 billion 660 million US dollars, down 10.9% from the same period last year, of which 9 billion 210 million US dollars in textile exports decreased by 5.5%, and clothing exports stood at 14 billion 450 million US dollars, down 13.9%.

1~10 months, textile and apparel exports totaled 234 billion 980 million US dollars, down 5.4%, of which 91 billion 60 million US dollars in textile exports, 1.9%, 143 billion 920 million US dollars in clothing exports, down 7.5%.

Industry analysts pointed out that because of the larger export base of textile and clothing in October last year, the export decline in October increased to two digits again.

In addition, it is affected by exchange rate fluctuations and industrial pfer, except for major exports from the US and foreign countries.

None recovered.

At home, the problems faced by enterprises, such as financing difficulties, have not yet been effectively resolved, affecting the export enthusiasm of enterprises.

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Turning to emerging markets

The main products of Tianjin Tian Ge Textile Co., Ltd. are top grade yarn dyed fabrics and garments, of which nearly 9 of the products are sold to the European and American markets.

Zhang Huixue, director of marketing, said: "China is the largest medium and low end yarn dyed fabric production base in the world.

At present, Europe and the United States have signed some trade agreements with Southeast Asian countries, which have made the Southeast Asian countries more advantageous from the cost of production, resulting in a large number of orders for low-end products pferred to these countries.

Therefore, we must stabilize our advantages in the mid end products and pform to high-end. "

Zhang Huixue said frankly that because of restrictions on cotton quotas and labor costs, enterprises are unable to compete with Southeast Asian operators in cost.

"Now, what we can spell is cost-effective, which will provide products with a sense of design, good quality and affordable products, and follow up follow-up services.

Let customers establish a high degree of trust and dependence on us.

Zhang Huixue predicted that the annual export volume of the company was slightly lower than last year, and the decline could be controlled within 5%.

According to reports, since two years ago, Tianjin Tian Ge textile company has increased the intensity of product R & D personnel, hoping to improve the product design level.

"Now we feel that the market is changing faster than the" pformation "of enterprises, so we can only accelerate the pace.

At present, the pressure on production and operation of enterprises is difficult to alleviate in a short period of time.

And Ma Ying's approach is different. In this Canton Fair, she actively communicated with buyers from the United States, Britain and other European and American countries, and also made many acquaintance with businessmen from all over the country along the way, hoping to continue to communicate and cooperate after the exhibition.

In fact, in a falling voice, some emerging markets and the "along the way" countries have become few bright spots in exports.

In the first three quarters, China's exports of textiles and clothing to Africa maintained a 6.8% growth, a 5.5% increase in the Middle East and an increase of over 10% in Philippines, Pakistan, Bangladesh and Iran.

Some experts pointed out that

In the process of upgrading, in addition to enhancing the capability of independent innovation, vigorously developing new markets should also become a required course.

This year, China has signed FTA agreements with Australia and South Korea respectively.

As a result, tariffs on some of our export commodities will be reduced to zero in a short time. I believe China will sign trade agreements with more countries in the future.

In the current period of fierce competition in the traditional export market, enterprises should pay great attention to the free trade market that has been carried out with our country.