Sitting At Home And Buying Dior Shoes Online Is Just Beautiful.

Do you really think that everything can move your fingers to buy home online? At least Dior's shoes have not been able to do so.

Luxury goods providers are always worried that it is difficult for the electricity supplier to control the phenomenon of fakes or subcontracts in warehousing and logistics links, thus affecting the image of their painstaking efforts. This is not a problem China faces, but a global common concern.

But there is a growing demand for online shopping, which has become a market that luxury goods can hardly ignore.

Dior has made a bold decision recently. It decided to cooperate with New York retailer Bergdorf Goodman. It sold shoes for the first time online.

Starting today, you can experience this service and continue to the new year's Eve December 31st.

This means that cooperation will accompany the American consumers through the annual black Friday discount season. People do not have to queue up for hours in the cold winter in Ortles just to see the empty shelves.

Bergdorf Goodman will provide 14 cruises of Dior2016 cruising series, including street favorite Dior sports shoes, Dior Verso and Dior flower hollowed high heels and single shoes.

But to be honest, this season's cruising series are the most famous ones. Unfortunately, luxury goods are still insisting on the tradition that "the more you want to buy, the less you can easily buy", the boots will not appear in this co operative business.

Of course, it is too hasty to interpret the behavior of online shopping shoes as Dior.

As far as LVMH group and Dior executives interviewed previously and the media, the French brand did not have any internal business plan.

After all, for luxury goods, store experience is the intangible asset of a brand, and it is also the value of luxury goods.

Occasionally opening small items during holidays is actually just to stimulate the market and add some new customers to the brand.

Luxury goods have to assess the consequences of the electricity supplier, which may be the brand image and shopping experience are greatly reduced.

"The ultimate goal and goal of this cooperation is to deepen our cooperation with Bergdorf and to increase the number of customers we do not yet have.

It is a win-win cooperation. "

Chairman and CEO of Dior

Say.

Therefore, do not belittle the fact that this is just selling shoes, which is indeed a deliberate result for Dior.

Joshua Schulman, chairman of Bergdorf Goodman, has revealed that

The cooperation plan was put on schedule two years ago, and the real implementation took a whole year.

If Bergdorf Goodman does not have successful experience in shoe guerrilla shops, Dior will not consider it.

It seems that both of them attach great importance to this cooperation, and they will jointly launch a series of celebrity wearing guidance videos to teach consumers how to match Dior shoes.

In the video, fashion Leandra Medine, now

The chief fashion business officer Eva Chen, fashion consultant and editor The Turini of Cut Shiona Turini will appear in their favorite shoes.

Of course, these shoes can also be bought at the flagship store of Bergdorf Goodman in Fifth Avenue in New York at the same time.

This cooperation can be seen as Dior to make small objects to make electricity suppliers to test the water.

This year, it is not the first luxury fashion house to do so.

Chanel also opened online shopping for the first time this spring, and co operated with Net-a-Porter, an e-commerce website, to sell jewellery series.

Earlier this month, Chanel finally expanded its business channel, adding more makeup to its original cosmetics.