• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Sports Brand Issuing Order Meeting Data Running To Drive Sports Market

    2015/11/19 11:32:00 81

    Sports BrandOrderingSports MarketRetailersRunning ShoesShoes And ClothesSports Goods.

    Recently, XTEP, PEAK, PEAK and so on.

    Sports brand

    In the second quarter of 2016, the order meeting was held, benefiting from the growing popularity of sports and the increasing demand for professional sporting goods. From the data of the order meeting, the overall order growth of shoe enterprises is more obvious.

    Among them, the order amount of footwear is faster than that of clothing orders, reflecting the professionalism of sports brand on footwear products and gaining market recognition. In the clothing sector, the competition is more intense because of the number of enterprises involved.

    The announcement of the 31st degree showed that the total value of orders increased by 15% in the recent summer order meeting held by the company in 2016.

    Among them, footwear orders increased significantly, orders and prices rose by 9% and 14% respectively, mainly due to retailers' impressive improvement in the quality and design of running shoes and comprehensive training shoes.

    The notice pointed out that the order value of clothing sales recorded a slight increase, and the profit from the order volume was almost offset by the average price, reflecting the fierce competition in the field of clothing industry.

    The growth of orders in 2016 is also the seventh consecutive increase since the last quarter of 2014. The first order conference in 2016 also increased by 15% over the same period last year.

    PEAK sports also announced the second quarter of 2016.

    Order-placing meeting

    The total amount of orders (calculated at wholesale prices) increased by 10% to 20% on a yearly basis. Basketball and running footwear products benefited from increasing demand for sports and professional sporting goods, and their orders grew very strongly.

    In order to increase the amount of orders, footwear increased by 20% to 30%, the number of units in clothing records increased, the average wholesale price growth, the number of shoes in the record, clothing was recorded as a negative low unit growth.

    XTEP's orders for the second quarter of 2016 will continue to improve with respect to the design and technology of footwear and clothing products compared with the first quarter of 2016.

    The proportion of XTEP's functional products has gradually increased, accounting for about 40% of the total, and it is expected to reach 50% or more in the future.

    From the price point of view, the average selling price of casual shoes is 200 yuan to 250 yuan, while the price of functional shoes is more than 300 yuan.

    In the announcements of 31st, XTEP and PEAK, they all mentioned the promotion of the running market to product sales, and running accounted for an important share in the growth of footwear orders.

    Running is one of the sports that are not restricted by time and space. It needs to be invested in this sport, that is, equipment.

    Therefore, in order to be able to occupy a place in the running equipment market, many enterprises have tried their best to cut the market through different angles.

    {page_break}

    In this year's sports fair, Anta has launched a running strategy, not only from the field of shoes and clothing into the running market, will also aim at all running related ecological chain.

    Zhang Tao, vice president of Anta, said in an interview that Anta will surpass the product limitations of a series of running markets such as shoes and clothing, and enter into running platforms and running smart wear.

    Ye Qi, executive vice president of XTEP, also said that although XTEP has a first hand advantage in running, as XTEP continues to warm up, XTEP will continue to consolidate its market advantages, dig deeper and concentrate on it, and continue to introduce more new marketing initiatives.

    Whether night running, color running, women running or country running will be included in the XTEP running market planning.

    How big is the running market? Some people have calculated their debts. Take running shoes as an example, they need to be replaced every 800 kilometers.

    In running 40 years, the average running friend (with a monthly running capacity of 80 kilometers) needs 48 pairs of shoes and a senior running friend (running 150 kilometers in monthly running). He needs 90 pairs of shoes and runs "deep poisoned" (running 200 kilometers per month) and needs 120 pairs of shoes.

    The price of running shoes is uneven. According to the low, medium and high third gears of 200 yuan, 500 yuan, 1000 yuan / double, the running shoes of running friends spend about 9600 yuan to 120000 yuan.

    In contrast, in the field of running, clothing is relatively less invested, and the price of a pair of running sportswear ranges from 100 yuan to 600 yuan, which is 4000 yuan to 24000 yuan per year.

    Come from

    Online retailers

    Platform statistics show that in the first half of 2015, running shoes sold 19 million 57 thousand online, with sales of 4 billion 93 million yuan.

    Sales of the top three brands are: XTEP, Nike, new 100, of which XTEP has the highest sales volume, reaching 2 million 341 thousand. The sales of the top three brands are Nike, new 100, and XTEP, with the highest sales of Nike, reaching 734 million yuan.

    Male consumers were higher than females, of which male consumers accounted for 63.5%, while consumers in East China accounted for the highest proportion, reaching 38.6%, followed by North China and southwest China.


    • Related reading

    "Wholeheartedly Driven" Happy Mickey 2016 Summer New Product Conference

    Order-placing meeting
    |
    2015/11/10 11:41:00
    42

    Converse 2015 Chuck Taylor All Star Rubber Innovation Series Released

    Order-placing meeting
    |
    2015/10/30 15:59:00
    135

    Q Will Join Hands With Korean Supermodels And Designers To Surprise 2016S/S China International Fashion Week.

    Order-placing meeting
    |
    2015/10/30 9:51:00
    31

    Jessie Laura Customized Women'S Shoes Enjoy High Tiptoe.

    Order-placing meeting
    |
    2015/10/28 16:53:00
    52

    TOMS 2015 Autumn And Winter New Products Released Comfortable, Super!

    Order-placing meeting
    |
    2015/10/28 16:48:00
    60
    Read the next article

    How To Speed Up The Textile Industry'S Pfer To Southeast Asia And How To Face Opportunities And Challenges?

    Recently, the impact of regional preferential trade policy on the pfer of industrial chain to Vietnam has been more and more concerned by TPP. How can we face the opportunities and challenges when the textile industry moves faster to Southeast Asia?

    主站蜘蛛池模板: 一级毛片一级片| 天天摸天天摸色综合舒服网| 国产成人精品日本亚洲| 亚洲伊人久久网| caoporn地址| 精品一区二区久久| 性色av闺蜜一区二区三区| 四虎884tt紧急大通知| 久久91精品久久91综合| 四虎精品视频在线永久免费观看 | 一本伊在人香蕉线观新在线| 国产成人yy免费视频| 日韩美女性生活视频| 国产强被迫伦姧在线观看无码| 亚洲明星合成图综合区在线| 一级黄色片免费观看| 都市激情综合网| 日本zzzzwww大片免费| 国产AV无码国产AV毛片| 中文国产成人精品少久久| 蜜桃视频一区二区| 机机对机机的30分钟免费软件| 国内一级一级毛片a免费| 免费一级毛片在线观看| 中文乱码字幕午夜无线观看| 精品午夜福利在线观看| 成人毛片免费在线观看| 再深点灬舒服灬太大了爽| 久久久亚洲欧洲日产国码二区| 色yeye香蕉凹凸视频在线观看| 成人午夜兔费观看网站| 健身私教弄了我好几次啊| 91自产拍在线观看精品| 果冻传媒91制片厂211| 国产亚洲精品国产福利在线观看 | 在线视频网址免费播放| 欧美老妇bbbwwbbww| 国产精品jvid在线观看| 久久久国产99久久国产久| 红楼遗梦成人h文完整版| 夜夜夜精品视频免费|