Where Is The Way Out For The Development Of The Electricity Supplier Industry?

According to Alibaba statistics, Fuqing ranks seventy-sixth in the list of the country's county level electricity supplier industry. It can be said that the electricity supplier industry in Fuqing is still in its infancy, showing a scattered, small and disorderly state. Most entrepreneurs pursue low business costs and zero taxes and fees. There is no industrial business license, mainly from the manufacturers to sell goods online, in order to earn the difference, the entire industry development is lack of standardized management.

Wu Zhangping, Secretary General of Fuqing Electronic Commerce Association, said that at present, e-commerce has encountered "bottleneck" such as product quality assurance, single marketing mode, low user experience and shortage of talents, and these difficulties are also what the association wants to resolve.

"Fuqing is a famous overseas Chinese town. With the help of overseas Chinese forces, it can make the local community.

Go abroad. "

Wu Zhangping said that the association plans to introduce a nationwide e-commerce platform to allow local enterprises to get their products onto the shelves, and boost sales and brand awareness with the help of e-commerce platform traffic.

At present, the development of traditional retail industry in our city is very difficult. Facing four problems, such as customer churn, rising cost, oversupply, and electric shock, if we don't want to be eliminated, we must consider pformation and development and open up the Internet market.

Lack of product quality and user experience, the traditional retail industry can complement each other.

Therefore, some people say that the traditional retail industry should embrace the electricity supplier. Many businesses have begun to change in our city.

Century Jiayuan supermarket has established a micro mall on its WeChat public platform. On the platform, fresh food and household products are available. Customers can pay free services through WeChat.

"Jiayuan supermarket opens up WeChat mall and brings me many conveniences. As long as the order is ready, they will deliver the merchandise to my home before 9 o'clock in the morning on the second day."

Citizen Wang said.

Reporters found that many small entities are also in pition.

Chen Shaowei, who opened an electric car shop, expanded the sales of electric vehicles by opening online stores; Wu Li, who opened a clothing store, became a model himself, and gradually sold the unsalable clothing through the Internet.

Recently, there was another name in our city.

"Electronic business team, they use" special luxury "App, and some entities store cooperation, the traditional commodity shelves, and ensure the quality and cheap goods, with" false one compensate thirteen "," expensive to pay "," lightning retreat "and other commitments, to attract consumers.

At present, the team has been working with more than 100 entity stores in our city, through the integration of online and offline, to seek common development.

"At present, there are many excellent enterprises in our city not yet directly open up marketing channels on the Internet. Individual powerful enterprises are only taking e-commerce as a sideline. Overall, there is a lack of influential leading enterprises in e-commerce."

Wu Zhangping said, such as Xiang Xing bags, fine aluminum, daddy baby and other enterprises, in fact, all need to be strong business channel. These enterprises enjoy high reputation in Fuqing, and their products have good reputation. But many of them have not reached 5%. of the total sales volume. Therefore, the potential of traditional retail industry still needs to be excavated.

At present, the City Electronic Commerce Association is taking Xiangxing group as a pilot project to promote e-commerce into enterprises and help enterprises become bigger and stronger.