The Whole Channel Should Break Through The Three Boundary Of Physical Retail.

The core of retail is how to deliver the right products to the right people with the best efficiency.

From this point of view, the connection of commodities is a very important point.

From the perspective of a retail revolution, basically, Amazon, Tmall, Taobao, Jingdong's advertising search is through the machine and big data to complete the matching of consumers and goods, including Tmall is still promoting thousands of thousands of faces, all through data to complete the connection with people.

The whole channel pformation of physical retailing is imperative.

The means of mobile Internet + the thinking / method of electric business operation and the accumulation of entity stores are the standard of pformation of entity retail.

The key factor here is people, especially those who understand three things. They both know the mobile Internet, and understand the operation of the electricity supplier. They also know the retail of the physical stores under the line.

The essence of business is the same, and the way of thinking and method of electric power operation becomes more and more important with the mobile Internet.

Now the mogujie.com, the unicorn.

And other shopping websites can see that there are editorial elements behind the links between people and goods.

We conclude that we are through the backstage people, through the front end of the machine, to achieve the connection with the commodity.

In the same logic, offline stores are found to be connected through human beings.

We define the shopping with temperature, that is, the experience of the entity, the humanized service, the bottom is based on big data driven, to meet the individual needs of consumers.

The thinking of the classification of retail formats and the matching of goods at the end will ultimately point to the level of physical terminal -- how to break through with full channel thinking.

Later, it was found that the performance of the entity terminal is not entirely the impact of e-commerce. Its essence is in the entity retail business model, which has its own core obstacle in the field of product support in the past.

The triangle we see is the core model.

The three boundaries of physical retailing are business hours, customers and goods in the store.

To put it in a word, it is only to pick up goods at work time and buy goods in stores.

The retail industry has a history of thousands of years. In fact, it took a long time for people to turn businessmen into traders and sell them from selling to selling. Today, with the advent of mobile Internet, consumers are mobile, so that they become businessmen.

The big difference is that the original consumers do not move, people who sell things have to move, pick up loads everywhere, in the middle is shops, consumers will move, whether it is input www. Tmall.Com, or line specific department stores to get goods, basically consumers are moving, stores do not move; now the state is consumers are also moving, become mobile to mobile.

From thousands of years in China, there is a tendency to become a commodity store again.

This year's practice, basically, this model can bring more than 10% performance growth to the entity terminal. This data is beyond expectation.

The source of growth comes from:

1, the compensatory increment that mobile brings, the consumer moves, the first step lets him break through the type, and the shop produces the connection, the front has another person in the service, produces the first wave product energy;

2, member operation brings

With the Internet mobile connection, the incremental service type is very large.

3, the expansion of "shopping guide" has brought about the increment of scale. "Shopping guide" can be the actual staff in the store or the partner outside the shop. Because the expansion of the "shopping guide" itself can bring the change of the field and bring about the increment of scale.

The whole business started smoothly, and helped a lot in the middle.

Whole

The process is the test of character and credit accumulated in the past, and the overdraft of future business credit. So what has been done and how many people have been served, the whole precipitation is in.

The way I choose now is to help "debt Laden" physical retail upgrading, which is a difficult path.

Whether offline service awareness, operational capability, including ideological thinking mode, the overall application is a process of comprehensive upgrading. Now that we have chosen, we must stick to it. We must enjoy every bit of change in the industry because of our efforts.

The feeling of the whole industry.

With the competition of knowledge and information, the whole industry will become everyone's real knowledge, and the water in the whole channel is still very deep.

My own experience is that row is far more important than knowledge.

Finally, I give you a quote from Jack Welch: "you all know, but I did it."