Yintai Has Been Committed To Pan Channel Innovation And Double Line Integration.

Yintai has become an important platform for Ali group to integrate online and offline businesses.

Yintai has entered the era of "new Internet and Internet +" from all aspects of thinking, mode and business form.

The epoch-making retail form of genetic recombination has opened up the era of electronic commerce.

After making a breakthrough in the Yintai stock market, Ali became the most complete, effective and largest commodity cloud in China.

Daniel Chan, CEO of Yintai business, said, "after the full integration, the commodity cloud will play the functions that the original entity and the electricity supplier can not imagine."

During the group celebrating period, Yintai fully implemented the policy of "Yintai Tmall and Tmall Yintai goods". By shortening the supply chain, the channel was innovating and achieving the same price at the same time.

Yintai business CEO Daniel Chan in Ali 11 double scene said, from drainage, linkage to online and offline integration, Yintai deeply involved in double 11, to all consumers to bring more and better shopping experience.

Double 11 single day, the whole set of offline sales of 284 million yuan, an increase of 42% over the same period, Yintai network sales 70 million, an increase of 75% over the same period, the mobile terminal accounted for 52%, the name of cross-border electric business segment increased 63% over the same period.

During the group celebrating period,

Overturn traditional thinking and launch the "three capricious", namely, "willful retreat", "willful loss" and "willful delivery" three consumer rights and interests guarantee activities, giving consumers a full range of shopping preferences.

Willful loss, smoothing the price difference between online and offline shopping, and Tmall double 11, the difference in total price difference accounted for 6 days of sales 0.0015%; willful retreat, the first 30 days no reason to return, innovative shopping mode, change the minds of consumers; willful delivery, and drop taxi cooperation, for 420 thousand people to pay for travel, to subvert customer visits store stereotypes.

On the 12 th -13 day, WeChat friends circle "back to Yintai 10 reasons" post, click more than one million, lively language, fashion pictures, entertainment spirit, triggering enthusiastic interaction of netizens.

Yintai holds the same importance of playing together and buying together, playing with customers in a healthy and entertaining way.

Nowadays, little monsters appear in Yintai store from time to time. They give customers red envelopes, candy and simple appearance, which are loved by customers.

As China

An important landmark event, the Itai grand parade is strongly supported by the government and the community. It aims to create a national carnival that is compatible with Hangzhou's characteristics and modern business civilization.

14 morning, Hangzhou downtown Yanan Road, phoenix road again staged a sweet occupy.

The itinerant grand tour is directed jointly by the famous director team of Shanghai Theater Academy and Zhang Yimou's modeling team. With the theme of "new", the internationalized performance team will join the team to attract tens of thousands of people and customers to participate in the viewing, and will broadcast the whole world synchronously through the Zhejiang TV station and the Tencent video.