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    Will Garment Companies Compete With IPO For Such A Tempo?

    2015/11/20 13:08:00 29

    Clothing EnterprisesIPOListed

    With more and more domestic clothing brands knocking on the door of A shares, the domestic garment enterprises that have suffered A spell IPO spell for many years have finally seen the bright future.

    Insiders believe: "with the registration system approaching, the mainland garment enterprises A share listing financing will be opened again.

    However, whether the company can get a higher financing valuation and share price performance depends on the growth value and investment potential of the enterprises themselves.

    Japanese fashion (broadcast: broadcast), DAZZLE and La Natsu Bell (La Chapelle) three garment enterprises unveiled at the same time.

    Prior to that, there were already many garment manufacturers in Ningbo's IPO queuing enterprises, such as the Taiping bird fashion dress, the Shenzhen fashion group, the Mass Phil fashion group of Shenzhen, the Hsing ho share of the company, and the clothing of behlen Finn. If the listed companies are listed on the stock market, Vickers and greis, many well-known companies in the domestic garment industry are expected to gather in the capital market.

    From the perspective of market size, La Natsu Bell is in a leading position in the three garment enterprises that are pre disclosed.

    Prior to this, La Natsu Bell Hussein A shares listed on the Hong Kong stock market has been diverted, the restart of the A share plan is "completing the long cherished wish".

    Pre disclosure shows that La Natsu Bell is positioned in fast fashion, and now owns La Chapelle, Puella, Candie "s, 7.Modifier, La Babit, Vougeek and POTE" and many other brands, among which La La is the main player.

    In 2014, La Natsu Bell's operating income was 6 billion 9 million yuan, and its net profit was 503 million yuan.

    According to Euromonitor statistics, in 2014, the popular women in China

    Casual Wear

    In the market share ranking, La Natsu Bell ranked second, with a market share of 6.3%, ranking first among domestic brands.

    However, La Natsu Bell's profit margin is not high, its operating gross profit margin in 2014 was 64.18%, lower than that of Langer, Wien Nash, and so on.

    Compare with

    Middle and high end routes

    The profit margin of the vogue fashion is much higher, its main composite gross profit margin is 73.74%, and its operating income is 1 billion 774 million yuan in 2014, and its net profit is 463 million yuan.

    In China's clothing sales Association's 2014 domestic sales profit ranking, di Su fashion ranked second.

    Master "broadcast: sowing" brand

    Day fashion

    Both the size and profit margins are weaker than those of the two companies.

    According to the disclosure, the daily fashion fashion realized 911 million yuan in 2014, the net profit was 82 million 473 thousand and 400 yuan, and the gross profit margin was 58.84% lower than the comparable company average level.

    It is interesting to note that in pre disclosure, the daily fashion is listed as the main competition of MO&CO, such as di Su, Jiangnan Buyi, and AI Bao dress, but the competitors disclosed by DSU do not have any fashion on the day.

    In addition to the market structure, the list of shareholders of the three service companies is quite promising.

    Among the top ten shareholders of La Natsu Bell are Jun Lian capital, Goldman Sachs Group (the company wide street Bohua) and Kay stone investment partner Yu Tiecheng. Among them, GOOD FACTOR LIMITED, which is invested exclusively by La Natsu Bell, currently holds 86 million 625 thousand shares, and its shareholding ratio is 17.57%.

    Yunfeng fund, founded by Ma Yun, chairman of the board of Alibaba group and founder of Yu Chung Feng, and other well-known entrepreneurs, has become the largest shareholder of the company in July 2013. At present, it owns 34 million shares, accounting for 10%, and is the third largest shareholder of the company.

    In the 2014 ranking of the domestic sales profits issued by the China clothing association, the leading companies were all those taking the middle and high-end line, and they were all queuing up for IPO.

    Among them, the first Mass Phil is lining up the Shenzhen small and medium-sized board, the subordinate brands include Marisfrolg and MASFER.SU and so on; third Hin ho shares are queuing up on the stock exchange IPO, the main brand has JORYA, and the fourth positive fashion is also queuing up on the stock exchange, which owns nine kinds of JZ and other brands, and the listed Vigna S is ranked eighth in the profit margin ranking.


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