Wenzhou Fashion Show Wants To Create A Global Designer Platform To Promote Brand Business.

Lai Song: does Wenzhou fashion show want to be a "global designer platform"?

Just this past weekend (13 to 15), Wenzhou's fashion industry came out with heavy news.

In the eleventh session "

During the event, organizers announced that Wenzhou is building a new service platform focusing on fashion designers, private customized brands and international fashion brands.

According to the organizer's plan, if the platform can be built smoothly, domestic and foreign fashion designers can achieve the commercial docking and cooperation of designer brand through the global temperature business resources, and then achieve the commercial landing of the brand in the corresponding area.

In recent years, the whole Wenzhou represented by clothing.

In the key stage of pformation and upgrading, in order to highlight the driving role of Wenzhou fashion show in industrial pformation, this year's Wenzhou fashion exhibition organizers have seized the needs of the industry and adjusted the positioning of the exhibition.

From the perspective of exhibition theme setting, the slogan "design creation fashion, fashion lead consumption" by the organizers is a direct presentation of the new positioning of the exhibition.

From the exhibition hall,

The international brand hall, the fashion design hall and the dynamic fashion publishing center are all in response to this theme.

From the perspective of exhibitors brand, besides the local fashion brand, designer brand and advanced custom brand in Wenzhou, the organizers also actively used the resources of the Wenzhou government and the major chambers of Commerce in the world, and introduced nearly 40 brands in the United States to participate in the exhibition.

Let's take a look at what changes have taken place in this Wenzhou fashion show.

In the fashion international brand Hall (Hall 5), the main show is the first American brand in China, including the streets of the United States.

Culture representative, rapper's favorite brand Pelle Pelle, professional dress design brand Alyce Paris.

The rise of new generation of young consumers calls for the emergence of personalized products, and designers' brands have received unprecedented attention.

This year's Wenzhou fashion show has set up a fashion design Hall (Hall 6), which is mainly divided into three exhibition areas: fashion designer brand, fashion custom exhibition area and fashion enterprise area.

All of the exhibitors in this region are excellent independent designers at home and abroad. Most of them have overseas study background of well-known universities, and their design expertise is profound.

In Fujian apparel Designers Association, Zhejiang

Among the more than 60 exhibitors pushed by the association Designers Association and the Hangzhou Designers Association, there are many Chinese top ten fashion designers Yang Zi and Xu Xin Yin as the representative of Xiamen's cutting-edge designers.

Not long ago, Xu Xinyin was widely praised for holding a special Vicky Zhang press conference during the China fashion week.

The appearance of this fashion show in Wenzhou is also to further achieve the commercial landing of these highly praised design works.

As the highlight of this fashion exhibition, organizers believe that the fashion design hall has grasped the pain point of the Chinese garment industry and seized the needs of independent designers, so that it will become one of the most popular exhibition areas in this exhibition.

Wenzhou's local clothing and fashion industry development status, in independent designers, Wenzhou's

The number of designers exceeds 70%, which also indicates that the trend of women's clothing in Wenzhou in recent years has attracted many designers' attention.

At the same time, there are many well-known Custom Brands and design workshops in the fashion custom exhibition area, including the Wenzhou fashion design studio, the harmony Bai Shi Wenzhou custom center and Shanghai Zhen Qiao Fashion Design Co., Ltd., showing the personalized fashion charm of Wenzhou.

In addition to the static display, this year, during the Wenzhou fashion exhibition, the organizers held 7 shows in hall 3, including the Korean designer brand MAG&LOGAN and Wenzhou local wedding workshop, the colorful modeling, the excellent brand, the X132, the FF&DD brand and the fashion design department of Wenzhou adult education college.

It can be said that this year's Wenzhou fashion show demonstrates Wenzhou's international brand communication and designers to the fashion industry in a multi angle and three-dimensional way.

The determination of brand service platform.

In the future, can Wenzhou be able to make a decent "global designer service platform", and let the time prove it.