Cost Saving, Innovative Products, Cross Boundary Cooperation, Reinvention, Multiple Possibilities

Last week, Mercedes Benz China International

(2016 spring and summer series) (hereinafter referred to as "Fashion Week") ended successfully.

In this fashion week, in addition to the stunning appearance of CABBEEN fashion chairman and design director Yang Ziming, VickyZhang brand founder and chief designer Xu Xinyin and other designers, the likes of Q, Mu Lin Sen, Dongli and so on.

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The company also works with designers to hold a work conference.

As the top event of China's fashion industry, fashion week has high creativity and high control ability, and has led the consumption trend.

Nowadays, fashion, business, cross-border and other hot topics are gradually becoming "new normal". Relevant enterprises are integrating resources with new thinking and perspectives, playing the role of building industrial chains and aggregated industrial resources, exploring the endless possibilities of China's fashion industry chain.

Supporting role also has "spring" fabric shoes appearance in fashion week.

In the fashion week before the curtain down, attracted more than 90 Chinese and foreign brands and agencies, 73 Chinese and foreign designers and 135 new designers and latest works to participate in the Beijing Hotel, 751D PARK, China World Trade Center Hotel venues such as women's wear, men's wear, wedding dresses, sportswear, casual wear, cowboy clothes, children's wear, children's clothing, artificial fur, footwear and make-up design and other categories of 71 categories of styled brand designer special show.

In addition to the participation of famous designers and fashion brands, the fashion week attracted the cross-border entry of footwear, fabric enterprises such as Q, Dongli, and so on.

On the presentation of this fashion week, many designers changed the way of "model + works" to show their products at the opening stage, and carefully arranged the accessories in the show process to attract the attention of the audience.

Under the spotlight, a model rode the rope with mysterious music, presenting various difficult shapes, and opened the Golden Summit designer Liu Wei's work conference.

Behind this ingenious arrangement, the intention is to emphasize the "non ammoniac" raw materials for returning to freedom.

Free body is not bound, it will dance with the sunshine.

When the fabric can also dance, with the body and mind of the free rhythm perfect fit and not tied, will bring super elastic, super free new feeling.

The performance of the fabric is very compatible with Liu Wei's "free play" fit, comfort and real theme.

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"Dongli launched the" non ammonia bomb "raw materials, unlike previous sports and leisure wear materials, comfort is excellent.

The style is also not confined to the pressed commuter outfit, which is extremely plastic.

Xu Jianfeng, director of market strategy planning of Dongli Liquor & Dyeing Co., Ltd., told reporters that most of the branded products are made of flexible fabrics, because their ductility and flexibility can make creativity more arbitrary, and its connotation is based on the understanding of the essence of life.

It is the charm of the two sides' cooperation to create continuity with the designer's reversible thinking and to deconstruct and reorganize the product.

Also in the press conference of Liu Wei's works, as the sole partner of shoe enterprises, many kinds of fashionable shoes made by the shoes of Lin Lin Sen shoes successfully captured the audience's eyeballs.

Coincidentally, in October 30th, Yisi Q fashion shoes and Korean cutting-edge designers jointly released the 2016S/S fashion trend. The 45 shoe designs released in the show made the industry applause.

China Fashion Week has become China's largest fashion promotion platform, becoming one of the most influential fashion media in China and the most influential and large-scale fashion event in China.

As a fashion accessory, women's shoes and shoes are undoubtedly an integral part of the fashion stage.

"We hope to use this platform to voice outside," Q Cinderella travel is the first step in the development of brand internationalization.

Taking into account that clothing is the overall form matching, with accessories, it is a complete form, and the idea of Q shoes is a concept for the fashion industry. It takes women's shoes as a kind of accessories packaging molding, focusing on the characteristics of their own products, and using a unified concept and theme to make jewelry, bags, glasses and other accessories into a series, and create a one-stop shopping life hall.

Luo Shaoqiang, President of Q, announced the launch of the Q strategy.

Cost saving, innovative products, cross boundary cooperation, reinvention, multiple possibilities

Cross boundary, as one of the hottest keywords in fashion industry in recent years, has led to the circular interaction of resources in the fashion circle, facilitated the integration and reengineering of design.

In fashion week, clothing resources, fashion accessories and other resources have collided with each other. New cross-border ideas have sprouted in this life, and cooperation among designer brands, garment enterprises and professional institutions has gradually matured.

From this fashion week, we can see that whether clothing brand or designer, there are constantly refreshing achievements in the fashion design innovation. Compared with the previous years, designers have extended their vision to the industrial chain, not only with color, fabric, shape, pattern, and collocation as the focus of design, but also from the material innovation of fiber starting from dyeing and restoring ancient environmental protection and energy saving, and extending the cultural inheritance from calligraphy and painting, adding more colorful contents to China's fashion field.

"The domestic women's shoes industry has been lacking originality for a long time, and the phenomenon of plagiarism is serious. In addition, the strength of the operators is different. The competition is still in the vicious stage of price war.

Q always believes that innovation is always the core of the fashion industry competition, and product development is the top priority.

According to Q's "Cinderella travel" project, we collaborate with outstanding designers from all over the world to draw global fashion elements. At the same time, we combine modern aesthetics to design language pformation, and inject international fashion and originality into Chinese women's shoes.

Luo Shaoqiang believes that fashion week is the stage to draw fashion elements.

ANSUNGJU, co-author of the Q fashion conference and Korean designer, believes that the cross-border cooperation between the two sides is a kind of fashion fusion. How to retain their own style in the common fashion and unify it under this theme will determine the success of this cross-border issue.

Chu Chu, artistic director of Beijing Chu Hexiang clothing and Clothing Co., Ltd. held Chu and Heung Xiang Chu Yan fashion conference in October 28th.

"Designers should pay more attention to the design, not only the style but also the choice of fabric and design."

Chu Yan said that many products in the market are homogenized. Part of the reason is that the fabric selection is too simple.

Chu Yan also told reporters that in recent years, he has made strategic cooperation with many fabric enterprises, and the company has provided the latest fabrics for its work release and daily development, and fabric enterprises can also benefit from it.

"In 2014, my team and I designed new suits for APEC leaders, thanks to this appearance. One of the Jiangsu enterprises that provided fabric for us was able to survive the business crisis, and another fabric company successfully won two VC ventures."

Xu Jianfeng admitted that fashion week has provided an opportunity for fabric suppliers and raw materials enterprises to display the beauty of the details and the beauty of design to consumers at the lowest publicity cost, so as to promote the docking of the upstream and downstream industries, support the docking of design and market, and enable the two sides to achieve "win-win".

The experience of designer Sun Haitao is a strong proof of the continuation of the commercial value of the fashion week platform.

"In March this year, after the release of Mercedes Benz China International Fashion Week, the number of agents for brand cooperation increased by more than 500, which surprised me.

Here, we can achieve efficient docking with social resources, including customers, buyers and media who join agents, which is very rare for us in the promotion stage.

"Designers often focus on design and do not have enough energy and experience in business development. We really need professional team support. I hope to see such resources appear in China and cooperate with them.

As a tide card, what we need is a more direct and stimulating way to let consumers know us, which determines the need to contact high-quality media resources.

Sun Haitao said.

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Polymerization resources radiation stronger, create fashion "industry chain"

In recent years, as the top event of China's fashion industry, fashion week has high creativity and high control ability, and has led the consumption trend.

It not only promotes the communication between designers at home and abroad, but also attracts more and more cross-border accessories, accessories and footwear companies related to the fashion industry.

Li Dangqi, chairman of the China Fashion Designers Association, said that cross-border cooperation has opened a new pattern of win-win development for fashion. It puts forward the idea of fashion and overall matching through the combination of clothing and shoes through cross-border resources combination. Once again, every brand involved has been pushed onto the stage of the trend. Whether it is promotion or marketing, it has created an impressive image for different brands.

Ms. Liu, who has been in the fashion industry for 23 years, told reporters that New York is now dominated by the fashion industry, and even the employment opportunities offered by the fashion industry are much more than that of the automobile industry.

According to data released by CarolynB.Maloney, New York fashion week brings us $900 million economic benefits, which is much more economic than the US Open, New York marathon and 2014 Super Bowl.

In addition, the ecosystem of the fashion industry has stimulated the designers' innovative ability, enhanced the management ability of entrepreneurs, and attracted talents from all over the world to develop in New York.

Indeed, throughout the fashion week of Milan, as the most striking part of Italy fashion industry chain, it played an important role. It is not only the platform for brand and design communication, but also the important window to form fashion discourse right in Milan and Italy.

According to the analysis data released by Milan fashion week, the turnover of Italy fashion industry (including textiles, clothing, leather goods and footwear) in 2014 reached 62 billion euros (about 489 billion 100 million yuan); exports exceeded 47 billion euros (370 billion 800 million yuan), an increase of 4.8%.

And all of this seems to convey a message to people: fashion Zhou Zheng plays an important role in tandem industrial chain and boosting the city's fashion power.

Zhang Qinghui, vice-chairman of Mercedes Benz China International Fashion Week Organizing Committee, once said in an interview, "this service oriented fashion industry in Italy has allocated resources and synergy in accordance with social division of labor among all sectors and departments.

With such a complete industrial chain, the success of Milan fashion week can be said to be natural.

Although the development of China's fashion industry is still in its infancy, compared with the fashion industry in Italy, China has a relatively complete foundation of fashion industry. The future development of the industry chain is full of limitless possibilities.

"Fashion is driven by commerce, and in the future, in the era of" Internet + ", through the study of global fashion culture and the humanistic insight of consumers, we can find some new positioning and form a complete fashion industry chain, which may be a good opportunity for the development of China's fashion industry.

Ms. Liu said.