Full Channel Marketing Is Becoming The Trend Under The Internet Development Line.

Full channel marketing has become a trend

As the main force of online shopping, home appliances and

Business directly benefits.

According to the data provided by Ali, Haier ranked first in the number of consumer electronics sales, as early as 7, sales reached 3.5 billion yuan, more than last year's "double eleven" all day; as of 13:30, Semir clothing business sales exceeded 300 million yuan, more than last year's "double eleven" two hundred million yuan sales volume throughout the day.

No longer simple competition

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It has always been one of the biggest beneficiaries of the "double eleven", which involves listed companies such as Luo Lai home textiles, American bond, seven wolves, nine Mu Wang, fuanna, news bird, and Shanshan stock.

However, around the online shopping business, commerce and retail, mobile payment, logistics warehousing, network security and other links, "double eleven" on the same day, its performance in the capital market is not good.

Among them, the electricity supplier plate Su Ningyun business, cross border, business treasure, friends of the Arab Israeli shares, small commodity city, Xujiahui and other stock prices rose.

Haier appliances rose 0.28%, Semir

Up 3.96%.

Market analysts pointed out that, because of the sales discount and platform promotion, the "double eleven" consumption potential has concentrated on the outbreak, and the surge in sales volume has become the norm.

Compared with the "cold shoulder" of the capital market, businessmen think more about the future.

With the popularization of online shopping, the consumption habits of young consumers are constantly changing, which makes businesses need to think about the future direction of development.

Xie Wenjian, chairman and general manager of Jahwa Shanghai, said that "double eleven" is not only a shopping carnival, but also a festival of interaction with target consumers.

Focus on consumer demand, brand marketing, sales process, service process to get through.

This year's "double eleven", Shanghai Jahwa, through the "mother and child strategy", to join all brands under the promotion of Jia Hua, online and offline to get through.

Ma Yun, chairman of Alibaba's board of directors, said that the "double eleven" has changed this year. Businesses no longer regard online shopping as a clear channel for inventory. They no longer simply pursue low prices. More businesses use the platform as a new product and communicate with users.

HUAWEI's new product is X5.

First episode.

Offline become the focal point

"Double eleven" we participated in three years, basically the same year before the drainage, last year began to merge, this year is a feast under the online and offline.

Daniel Chan, chief executive of Yintai, said that as of 6 in the evening, sales of physical stores increased by 26% compared with the same period last year, and online sales increased by 60%.

As e-commerce pactions entered a stable period, the impact of the retail industry began to weaken, physical channels are also actively exploring the pformation of e-commerce, mobile cloud networking and

The application makes the integration of online and offline accelerate, and the whole channel marketing becomes a trend.

China and Thailand securities analysts pointed out that with the growth of the online business of the Internet, the offline business has become a new growth point of the Internet.

This year, Jingdong invested Yonghui and Ali to invest Suning, and the development pattern of Internet retail has entered a new stage of strong alliance.

"The full integration of online and offline will bring more and better shopping experience to consumers."

Daniel Chan introduced Ali's stake in Yintai, forming a complete, effective and largest department store cloud.

Commodity cloud is not only a product of data. In the future, location based services will be needed to understand users' needs and provide convenient and effective services and products.