Electricity Supplier Card Competition For Mobile Payment For The Performance Of Continuous Recruitment

According to the reporter's understanding, compared with Ali's strong business in the electricity business, the other two of BAT, Tencent and Baidu adopted a vertical investment strategy that widely distributed the network.

In addition to the alliance between Tencent and Jingdong, Baidu will invest in the second half of this year.

Honey buds, pineapple, and fresh electricity suppliers.

On the 12 day, the mobile fresh business platform announced the Tencent's B round of financing every day.

Mobile payment as one of the key points to stimulate online and offline consumption, this time point has the significance of card.

For example, WeChat will pay the "double eleven" for the first time this year, and join hands with more than 10 entities in the country to promote it.

It is reported that

This year, the "double eleven" was launched for the first time this year. In from November 6th to 12th, the company launched more than 10 outlets nationwide to offer preferential activities.

On the day of November 11th, WeChat paid the opportunity to get random cash bonus and Apple Watch raffle.

"We hope to cultivate users' mobile payment habits through offline activities, and focus on helping entities store their online traffic advantages."

WeChat payment relevant responsible person said that a series of activities under the line are intended to popularize consumption patterns.

Public data show that this year's "double eleven" all day.

Mobile terminal pactions accounted for 68.67%; Jingdong mobile terminal orders accounted for 74%.

The change of terminal of online shopping paction has also led to the change of users' payment habits to some extent.

Mobile payment as the key point to stimulate online and offline consumption, its development is directly linked to the prospect of platform linking to life O2O services.

In contrast to BAT's latest earnings report, reporters found that as of September 2015, the number of active users in Ali mobile month reached 346 million, a net increase of 39 million in the single quarter, and an increase of 520% to 45 million in Baidu wallet's activation account, and the number of accumulative card users in WeChat payment and QQ wallet has exceeded 200 million.

It can be seen that "double eleven" is not only an online competition for e-commerce, but also an opportunity to promote mobile payment.

Yan Honghui, an analyst at Analysys think tank, told reporters that Baidu's mobile payment business is still in its infancy. For the past several quarters, Baidu purse has been widely promoted.

Ali starts from the electricity supplier, experience accumulates much, extends to the payment also comes down in one continuous line.

While Tencent gene is social networking, WeChat's social networking tool is used to train users' payment habits.

On the other hand, it does not seem easy to compromise between richer payment scenarios and functional redundancy.

For example, when Alipay wallet strengthens its social attributes, it has been "more and more like WeChat" by users.