Chinese Clothing And Textile Enterprises Actively "Save Themselves" Vowed To Counter Attack

The 118th session of the three phase of Canton Fair unveiled. Reporters interviewed found that China's clothing and textile industry is generally facing difficulties in weak external demand, weakening labor cost advantages and shrinking profit margins. Many enterprises actively "save themselves" through innovative product design and building their own brands.

The three major exhibition of the 118th Canton Fair

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Office, bags and leisure products, medicine and health care, food and other commodities.

According to the latest official statistics of the Canton Fair, 140616 visitors to the one or two phase of the Canton Fair fell by 6.1% over the same period last year, down 6.7% from the 116th period.

This year, China's textile and clothing export situation is hard to say. From 1 to September, textile and apparel exports totaled 211 billion 330 million US dollars, down 4.8% from the same period last year, of which textiles,

They fell by 1.5% and 6.7% respectively.

This is the first cumulative negative growth in recent years.

Canton Fair is known as "barometer" and "wind vane" of China's foreign trade. As the traditional labor intensive textile export industry of China, the performance of the Canton Fair is particularly attracting attention.

Wang Pu, designer of Shandong Lu Tai textile Limited by Share Ltd, said: "we have many customers in Europe, and Italy and France are fashion centers. Local designers can get in touch with the latest fashions, get a better understanding of customers' tastes, and design clothes that are more suitable for the market."

The company has offices in Milan, invites famous designers from Italy, France and other countries to design new products.

Zeng Wei, general manager of Ningxia Saint snow International Enterprise Group Co., Ltd., said that in order to attract purchasers, cashmere products with functional elements were brought in this Canton Fair. These cashmere products have the functions of antifouling, heat preservation, UV protection and radiation protection.

China's clothing export market is also facing fierce competition of homogenization.

Huarui (Nanjing) Garments Co., Ltd. has gradually positioned the developed countries and regions such as the United States and Japan as the main target market, launched the Johnson high-end fashion brand, invited famous designers from North America to join, and designed the classic style of the top fashion clothing brand, which has been well received by European and American customers.

In the first half of this year, the order of new customers was US $about 1000000, of which US and European customers accounted for more than 90%.