"Parity" Has Both True And False Gimmicks.

Recently, the reporter conducted a comparative investigation found that the entity shop publicity is also "real virtual, true and false difficult to distinguish".

In a shopping mall leaflet, the price of a short brand of fur is 3620 yuan, which is 120 yuan cheaper than Tmall store.

A top price tag of 1980 yuan is the famous women's dress, the hem and woolen coat, the price of Tmall is 742 yuan, and the price of the solid store is only 499 yuan.

The toilet cover that once made Chinese people scramble across borders.

The price is 2280 yuan, and the online shopping package price is 1590 yuan, which is only 10 yuan more than the physical store price.

A famous brand of women's jeans, the entity store said, "Tmall price is 599 yuan, entity store is 299 yuan".

Reporters yesterday comparison found that

The price of online shopping is not a flyer, and its online shopping price is 299 yuan.

A brand of women's sports shoes, shopping mall publicity that Tmall price of 345 yuan, the mall price of 299 yuan.

Yesterday, reporters in the Tmall business platform to see that the shoe "double 11" rush to buy the price of 249 yuan, 50 yuan cheaper than the physical store.

For many Shenyang City stores to jointly deal with the "double 11" approach, the person said, compared with the previous alone, this approach is easier to create "Shopping Festival" atmosphere.

Once the "shop price is definitely higher than the price of online shopping", the idea is broken. In view of the advantages of "experiencing well, not worrying about buying fake goods", the "chopped hands party" returns.

It's also a natural thing.

"At that time, of course, the benefit is physical department stores."

"Whether it's a physical store or an electricity supplier, no matter how big the discount is, there will be a bottom line, and its purpose is to make money."

Yesterday, an insider who did not want to be named said.

He believes that no matter how dazzling the publicity is, the result will not lose money.

"It is suggested that consumers should be more rational and polish their eyes when shopping, especially when buying large items."

"Of course, it does not exclude that some businesses are selling some of their commodities. They may not make money or even lose money, but they will attract customers. Their purpose is to gather popularity and stimulate other consumption in the market."

The industry insider said.