O2O+B2C, The Entity Is Returning To That Time.

O2O is affecting the retail industry in depth. E-commerce is entering the 2 era under this influence. In the future, physical retail will be deeply integrated with the Internet to realize scene, experiential and one-stop shopping, provide better services, make up for the shortage of pure e-business, and at the same time help the Internet, in terms of category richness, price pparency and operational efficiency, which is comparable to the electricity supplier and even beyond the electricity supplier, giving consumers a brand new shopping experience.

Therefore, the electricity supplier can not eliminate entity retail, the future electricity supplier will also gradually materialization, either open shop, or invest entities, embrace the electricity supplier 2 era.

The first stage of O2O mainly refers to the integration of offline life services and online technology, which affects the "non bag shopping".

Until now, O2O is affecting the "bag shopping". At present, the most important part is the payment link. More and more retailers, such as fruit, business super, medicine, have begun to support online payment. Meanwhile, businesses are starting to use mobile Internet platforms such as WeChat to launch marketing and service activities. However, this is only a relatively shallow retail information technology, not a retail O2O.

retail

The market is ushering in a heavyweight player this year.

Sunning cloud store has the following characteristics:

1, compared with the previous Suning store, the online layout business includes suning.com, red children, overseas purchase and so on in the cloud store, and the introduction of coffee, food and other non physical goods.

Combined with non bag shopping, one-stop shopping mall;

2, compared with all kinds of shopping malls, Suning cloud store supports tens of millions of SKU, including line Shanghai goods, which has the advantage of electric business. Of course, these goods can not be placed in the store, but the store provides tools to help consumers to screen. At the same time, with the help of the Internet, the absolute price pparency is realized, and consumers' price is not afraid.

3, compared with the electronic business platform, the one-stop, experiential and service shopping has the advantages of traditional shopping malls, and is better than the Internet in terms of logistics, payment, pre sale and after sales.

I have always held the view that there is no perfect model, so is the electricity supplier.

The advantage of retail O2O in experience, service and one-stop is obvious.

However, retail O2O still left many questions to the industry.

When we do entities, the cost of property remains high, but after some businesses go online, the cost of property is likely to decrease.

More importantly, the online platform eliminates the cost of shops, but increases the cost of marketing and logistics. For example, the flow purchase cost is increasing day by day, and the logistics cost has reached a bottom line which can not be broken. Therefore, the price advantage of the pure e-business platform is no longer enough, and many commodity lines may even be cheaper to buy. The retail O2O can guide each other online and offline, and the flow cost is lower.

Nodes, logistics costs are lower.

In fact, the fact that entity retailing has been criticized in the past is not expensive but opaque. With the help of O2O and information technology, the retail industry can do better.

Another important reason why the electricity supplier is popular in China is that it caters to the lazy economy and can buy large quantities of goods and deliver goods to the door without leaving home.

However, we should note that there are two kinds of scenes, one is really do not want to go out shopping, one is originally wanted to go out to stroll around.

Human beings are social animals. They can't stay away from home.

So at this time, retail O2O should support lazy people in two scenarios. Consumers can directly deliver goods through App or website shopping, and if offline purchase can also support door-to-door delivery.

In fact, many district convenience stores and supermarkets have already supported telephone booking and door-to-door service.

Retail O2O flagship goes to the store to buy mass online and even overseas goods. In view of the fact that it is impossible to put all the goods in the store, consumers can't see and touch it before shopping. Is it weird to shop online at this time? In fact, it is not the case. If consumers go directly to the store to pick products and order, there is no two way to go directly with the mobile phone.

The value of a physical store is that it can be sold before the scene, such as lectures, etc., to guide consumers to shop. In the sale, the customer service providers will be able to inspect the goods for sale.

Apple offline experience shop provides several Mac Book supports consumers online order, for consumers, online and offline scenes are seamlessly integrated.