Analysis Of Resource Integration In Tianhong Mall

At present, Tianhong is with Baidu, ZTE, Procter & Gamble, yum,

BELLE and other 43 businesses signed a full channel strategic cooperation agreement. The APP will open resources and share traffic to all the contracted businesses.

According to Tan Xiaohua, general manager of the business department of Tianhong shopping malls, the "Rainbow scarf" will first integrate all the traffic resources of the store. In these flows, the members of the rainbow will be the core traffic resources, and the rainbow scarf will play the members of the online rainbow line and set up a unified member center, so that customers can be unified identity online and offline.

"An average of 860 thousand people walk in every day.

The most busy stores have 40 thousand people patronizing every day, but there are only a few dozen people who really enter a counter. There may be only a few people who actually clinch a deal, and sometimes the paction data is 0.

Tan Xiaohua said, "when will the flow of people in the store really become our business?"

Tan Xiaohua believed that the first thing was "connection".

It is possible to establish a connection with merchants before approaching the merchandise and interacting with the salesperson. The "Rainbow scarf" can begin to open the shopping mall WiFi from the entrance to the parking lot, or even into the business district of the shopping mall.

Followed by "big data", retail actually has a lot of data, but in the past the enterprise just put it in the background, and never used it to run business.

The "Rainbow scarf" will integrate the retail data, business data and Baidu's big data, and interpret the big data to achieve accurate matching and marketing push, so as to achieve efficient drainage, and then bring about sales pformation.

For the use of big data, Tianhong shopping mall and Baidu set up the "big data lab for retail", mainly serving the "Rainbow scarf".

"By integrating resources, the rainbow scarf can create many business opportunities for merchants in Tianhong shopping malls."

Tan Xiaohua introduced that a leisure brand launched a 8 day discount promotion campaign with a rainbow scarf. During the trial run, sales of the category decreased by 24.47% compared to the same period, and the passenger flow dropped by 20.5%. The counter sales increased by 53.8% over the same period, and the passenger traffic grew by 57.9% over the same period.

Therefore, the "Rainbow scarf" has gathered the commodity information on the line and offline, and it itself is a recent all-weather sales channel away from customers.

In the future, rainbow will be displayed and interactive marketing on many Internet platforms. Its background is APP.

"The future" Rainbow scarf "will be an open business circle alliance.

Tan Xiaohua said, "it locates in a localized life consumption service platform, connecting community life services, providing more convenient and better life solutions for local customers."