Kerry Group Has Great Room For Improvement In Its Business Operation.

This is a good era as well as a bad one.

Looking back on these two years

The domestic purchasing power weakened, followed by the fall and slump. The Kerry Center in Jingan happened to be at the time when the environment was down.

However, I believe that the owners have their own pressure to start business, and everything is driven by "fate".

At present, Mei, Tai and Heng are always the places where passenger flow is concentrated. The scenery of Jiu Guang Department Store is still the same. The Rui o department store sandwiched in the middle and the Kerry Center of Jingan are in an awkward position.

Such a large volume and high quality business such as the Kerry Center in Jingan, despite its abundant capital, lacks strong operational management and is still insufficient in terms of competitiveness.

The building structure is too scattered, too high and too small. In the current retail environment, the quality of life may not be high.

The total volume of the Kerry Center in Jingan is 450 thousand square meters, but the commercial part is only 86 thousand square meters, accounting for about 20% of the total project.

The architectural pattern of the Kerry Center in Jingan has always been a god like existence.

The big area of the North District, filled with A&F and Tory Burch, is hiding in the East and behind the narrow space.

There are still some passenger flows outside the restaurant, but they are too dispersed.

Speaking of

In the background, the import and export of grain and oil, Shangri-La Hotel, Jiali office and so on have done a good job. They enjoy a high reputation in the industry, but there are not many commercial projects, and the management of shopping malls needs to be strengthened.

After the brand entered Jingan Kerry, the owner was not big, and the linkage promotion with the brand was very few, which did little to brand sales.

According to the revelations, since the opening of the Kerry Center in Jingan, the management of shopping malls has fluctuated from top to bottom. Since its opening 2 years ago, it has changed two people.

At present, Kerry Group's business, including China World Trade Center, Beijing (share 50%), as well as Tianjin, Hangzhou two projects in preparation, it is said that Tianjin project because of the location of embarrassment, the situation is not very optimistic.

Be in

Jingan, Kerry, a major trading area in Nanjing West Road, has strong commercial strength around the world. Its format and brand category are all very strong.

For example, catering industry, most of the food in Jingan Kerry is western food and Cantonese cuisine, and the price is relatively high. The passenger flow in the business circle and the project itself are diverted to Reel and the newly opened crystal products for this reason.

The retail format, although Kerry brand in Jingan is relatively high, but the brand richness is obviously not enough.

From this point of view, the Jingan Jiali center's ability to attract customers is not strong.

Generally speaking, a shopping mall should make an overall adjustment plan according to the contract period of each store.

However, it is understood that the Jingan Jiali center's adjustment plan is relatively passive, and there is no alternative plan, but only by "fill in the blanks" to complete the brand replacement. When a brand breaks away from the contract, the owner is caught unprepared. This is also the root cause for the unclear positioning of each layer of brand.