Interpretation Of Vertical And Specialization Of Traditional Retailing In Ningbo

In ordinary supermarkets, besides buying daily necessities, they can also experience the pleasure of sea fishing.

Last week, a shop called Huarun e was found in the Yinzhou store of Wanjia supermarket.

Experience zone.

Dozens of imported diapers, toothpaste, mask and other popular seafood products were displayed on the booth, as well as staff at the scene to teach customers how to register and Hai Tao.

"The goods we show are all cross border goods checked by the customs in the customs state. By scanning the two-dimensional code on the sample, the customers can enter our 'e million' mobile end, then wait for the delivery to be delivered to the door by express delivery."

The staff of Yinzhou Wanjia supermarket store in Yinzhou said that customers can get 20 yuan coupons on the spot, and there are half price limit buying activities in the e cross-border sales of the top 10 Internet sales outlets. Since the opening of the experience zone, many customers have experienced the orders at the scene.

After the impact of the electricity supplier on the clothing industry, the shop operator's headache line has become the fitting room of the electricity supplier. They are disgusted with the fact that consumers are taking the action of the bar code on the tag after they have finished the test.

On the contrary, UNIQLO welcomes consumers to take out mobile phones in the shop.

Uniqe stores have one on every shelf advertisement.

If you sweep it, you will receive a picture and text of a series of products. Besides the style, price and color, you will also have intimate suggestions.

When the model is out of stock in the store, consumers can check whether there are goods in other branches or Tmall stores by mobile phone.

Recently, UNIQLO has accessed WeChat's payment in 361 stores nationwide, making online consumption more diversified.

In cities where there are no stores yet, UNIQLO is promoting through APP, enabling more and more users to know their brands and enhance their popularity.

On APP, we regularly wear a match to cooperate with the "good Zun" photo sharing software, allowing users to upload their personalities and draw the user's viscosity.

In the cities with existing stores, UNIQLO APP will attract customers to shop in a variety of ways.

For example, it provides location guidelines for the surrounding stores, using the same price on line and offline. Besides, the two-dimensional code provided by its online APP coupons is specially designed, which can only be scanned in the physical store, thereby avoiding.

Impact also achieves drainage from online to store.

"Putting everything together and jumping online and offline according to the needs of consumers" is the concept of UNIQLO implemented in O2O.

According to statistics, the brand ranked seventy-fifth in Tmall's "double eleven" activities in 2012, and jumped to sixth in 2013. In 2014, the "double eleven" half day sales performance was over 100 million yuan, and women's clothing category was second of Tmall's women's clothing category.

With the advantage of more than 4000 chain stores nationwide, Huarun's e 10000 cross-border e-commerce platform can be quickly landed and promoted.

"Cross border commodity experience area has enriched the experience of physical supermarkets, and has also improved the image. The huge flow of supermarkets in the physical supermarket can also drain the sale of cross-border e-commerce, and achieve two-way interaction through O2O."

Lin Kexing, general manager of Huarun store in Yinzhou, told reporters that through the O2O mode, the entity supermarket can develop to the full channel and multi format. After entering the supermarket, the sale of the duty paid spot import goods that can be directly taken away by the cross border business experience area has increased by 30% compared with the previous ones, which does not include the commodity for the spot scanning order.