Ali'S High Hopes For Tmall International Depend On The Yangtze River Delta Plus Southwest China.

In 2014, when Tmall joined the double 11, it received good results by only a few brands.

A year later, the internationalization strategy has become part of the Alibaba's future development goals. The volume of Tmall international is also expanding at an alarming rate, so that before the start of the double 11 this year, Ali shouted the slogan of buying "25 countries and regions and more than 5000 overseas brands".

The reality is that our enthusiasm for these overseas brands is higher than expected.

In the first 10 minutes of double 11, Tmall International's sales orders cover 2600 items of various commodities in 41 countries.

With the delayed payment, consumers' enthusiasm for paying money lasted until 3 at night.

When it comes to spending power, although Tmall international orders are paved all the way from Greater Khingan Range to Sanya, the focus is on the Yangtze River Delta plus Pearl River Delta plus southwest provinces.

From the perspective of specific cities, Beijing, Shanghai, Hangzhou and Guangzhou also have no suspense hope to become the representatives of western culture.

To ensure that the number of figures on double 11 is good, this is a huge pre-sale activity this year.

Tmall has been making advance purchases for three weeks or so, and only a small amount of deposit is collected each time. Most pactions are accounted for on the day of November 11.

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The number of pre-sale figures in the past three weeks has been quite impressive. The Tmall international, which focuses solely on imported goods, has over 150 merchants' pre-sale pactions, and nearly 50 have broken through 500.

Double 11 has not yet started, and diapers have sold 80 million.

In a previous interview with reporters, Tmall international has said that, since the international business has a great impact on the overseas market (and the share price of the Alibaba), it has not been published to the outside world so far.

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But on the evening of 11 evening, when meeting with the media, Liu Peng, general manager of Tmall international, said that according to the overall turnover trend of the first 20 hours, we could predict that the total import volume of Tmall international 11 this year will reach the volume of other cross-border import e-commerce platforms in the whole year.

I do not know if those who are promoting sales on the same day, and the Amazon who want to do well in the "black five" business in China, will feel this way.

This year's double 11 is not over yet. Sina Taobao has already dried up Taobao's page of up to 78 orders for micro-blog.

What you can imagine is that he may be frequently trapped in the remaining half a month.

Harass.

Delayed delivery, express warehouse explosion, slow import products...

These are not only problems that ordinary consumers are worried about, but even Ma Yun, who created this shopping festival, said in his interview with CCTV, he was most worried about it and also a link in logistics.

Compared with Alipay, which grew up with Taobao, Ali's logistics business "rookie network" has been established for a shorter time, but ambition is also huge.

According to the early forecast of rookie network president Tong Wenhong, the growth of express parcels during the double 11 year 2015 period will exceed 30%, and only November 11th will take about 140 million pieces.