Physical Retail Industry Force "Hai Tao" And "Village Amoy" Force Pformation

For the physical retailing industry, the industrial upgrading that caters to the upgrading of consumption is already in progress, and the "double eleven" provides a good observation window.

This year, the "double eleven", the entity retailers are dancing online, and on the basis of the layout of the electric business, it is also a cross-border e-commerce, and many enterprises with the aid of the previous sink channels and multi format pformation, in the "double eleven" also quickly achieved results.

From a macro perspective, they are also part of China's electricity supplier chain.

For physical retailers, this shopping Carnival also refreshed their history.

Insiders pointed out that the future consumption potential of the Chinese market will have two aspects: overseas and rural areas.

While vigorously developing cross-border electricity providers, domestic enterprises need to jump out of products to differentiate themselves from the supply chain.

On the other hand, the electricity supplier is already in the rural market. Although logistics is a big problem, the real business layout of rural areas is also a way to go.

In fact, the pformation of traditional business is not a matter of nearly one or two years. From the department store center pformation business mode to the whole life center to the layout of e-commerce, they have been making efforts in the consumption experience.

In the industry view, this time, including BBK's cross-border electricity supplier, five-star electric power to force the rural market, and Yintai and platform providers linkage, are all upgrading and upgrading according to the new market demand.

In the pformation, it is almost everything that every household is doing.

This year's "double eleven" period, has been committed to Ali's Yintai, will be all physical stores and Tmall through the whole channel to open, and launched the "Yintai Tmall price, Tmall Yintai goods" activities, directly with the electricity supplier price comparison.

As of the "double eleven" end, its Yintai network sales increased by 75% over the same period.

And to vigorously develop the electricity supplier echoes that, at present, some traditional retail enterprises have already focused on cross-border parts, BBK group is a typical example.

In March of this year, the cloud monkey global purchase cross-border mobile e-commerce platform was launched.

This year's "double eleven", the cloud monkey's global purchase has also created an overseas shopping festival, and has launched more than 2000 major international promotions since November 1st.

According to the latest news from BBK, the purchase of the double eleven by cloud monkey has finally reached 218 thousand orders, and nearly 75% of the orders come from.

It has hit a high point since its launch.

BBK Group Marketing Director Huang Qiuping told reporters that the "double eleven" cloud monkey net sales reached 23 million 40 thousand yuan.

In addition to continuous efforts in the electricity supplier, last year, many traditional enterprises have begun.

The layout of "going to the countryside" includes the foreign retail giants WAL-MART, Gao Xin's retail sales and the Five Star appliances sold by best buy.

Five Star appliances to reporters data show that this year's "double eleven", after the expansion of stores, its full day sales increased by 101.3% over the same period last year.

"One of the potential for consumption is outside, and the other is in the countryside."

Ding Liguo, a senior retail expert, told reporters that at present, consumer enthusiasm is more and more inclined to have brand and quality products. Many examples also reflect the upgrading of Chinese consumption, and people want to buy products with value for money and high cost performance.

Ding Liguo said that this consumption trend is also pushing forward the solution to the problem of homogenization of goods in domestic retail stores.

"Commodities in department stores, stores and convenience stores are homogenized. The most important way to differentiate them is to look at the whole world and realize product differentiation from the global supply chain."

In force

At the beginning of this month, Wang Tian, chairman of BBK group, launched several joint entities such as Tianhong shopping mall, Shandong Jia Jia Yue, Liaoning Xing long family and other main retail businesses such as liquor vertical electric giant, the main import business.

However, in the industry view, "but the new business model can not be completely built on these preferences, enterprises need to truly enhance the ability of the international supply chain, otherwise it will bring homogenization."

For another potential market, rural areas, Ding Liguo pointed out that despite many problems, Taobao, Jingdong and other electricity providers have begun to deepen.

"The countryside is a virgin land", but it is very difficult, scattered in demand and backward in logistics.

But now electricity providers are also moving into the countryside, which is a challenge for real businesses.