How Much Is Messi'S Department Store In The United States?

If you cut your hand in "double 11" and enter the Tmall international conference hall, you may notice the Macy's Messi store in the prominent position.

It entered Tmall platform for the first time this year and took part in the "double 11" sales promotion campaign.

This is an old department store that has 789 stores in the United States, and it also includes a more high-end Bloomingdale's department store.

But Messi's department store hasn't been very good in recent years.

According to the Wall Street journal, Messi's revenue fell by 5.2% in the third quarter of this year, but sales began to decline in the fourth quarter of last year. The company also lowered its business objective this year.

Messi CEO Terry Lundgren said at an analyst conference that in September this year, the weather in the 10 month was very warm in the United States, and the number of customers who came to the store to buy winter sweaters and coats decreased.

Well, the weather has been shot, but climate warming is nothing new.

The second reason is that the strong dollar makes travelers less enthusiastic about shopping.

Exchange rate fluctuations do have a certain impact on revenue, but it is difficult to fully explain Messi's long sluggish sales.

"They don't sell anything they buy now.

They like to buy cars, electronic products, or tools for decorating and pforming houses. "

Lundgren believes that the change in US consumer habits is the main reason for the decline in performance.

The accumulated inventory is 4.6% more than that of the same period last year.

Messi was not the first department store to open a discount store. Nordstrom Rack, Neiman Marcus Last call and so on were all in front of Messi.

Saks now has 90 Saks Off 5th Outlet stores.

However, it is also risky to open such a discount store. The most taboo thing for retailers is to open their discount stores and full price stores.

It will not only affect the sales of full price stores, but also damage the image of major brands.

Messi's most popular brands include

Calvin Klein, Tommy Hilfiger, Michael Kors and INC.

"

We are going through a difficult period and we will encounter similar situations every 5-7 years.

The company is taking a comprehensive look at the company's business, hoping to have new ideas to surprise customers.

Experts in the retail industry are skeptical. They say, "Messi's stock has fallen to its lowest price in nearly 2 years. How much surprise do you have to give us?"

In order to save the company's difficulties, Messi is also making changes.

First, remake the storefront, such as in New York, Chicago, San Francisco and Minnie's flagship store.

At the same time, launched a discount shop, called Backstage (background).

In September of this year,

The 5 discount shops are open.

In the 4 month of the month, the company did not think of what name to be given to the new store, and finally set the "backstage" to explain the excitement and joy of shopping.

The purpose of opening discount stores is simple.

First, help Messi store share some of the accumulated goods.

Second, in order to compete with other discount stores such as T.J. Maxx, Marshalls, etc.

Messi plans to open 50 discount stores in the next 2 years, 10 of which are opened in Messi's stores and will be rebuilt to sell discounted sales stalls.