Kenzo Instead Of Opening A Physical Store To Open Up The US Market

Yesterday, LVMH group's brand Kenzo opened its first electricity service in the United States for a first time, covering the whole United States, and Kenzo has already opened its e-commerce service in Europe.

Carol Lim and Humberto Leon, creative director, said: "since we joined the Kenzo, the company has attached great importance to the development of e-commerce. It is considered that the electricity supplier is a very important part of brand development.

Consumers in Europe have responded very well to our electricity supplier service. They developed very fast and established a strong and loyal consumer group. The electricity supplier gave us Kenzo a good development platform.

In view of the good development mode of the European market, we believe that Kenzo can enter a brand new US market.

The company said that Kenzo.com has been adjusted.

To better integrate the brand connotation, the website product will be updated two times a month, and customized customized experience service will also be available.

Carol Lim and Humberto Leon said that the company wants to expand the electricity supplier market, will create a strong online experience service platform and make consumers more convenient to buy our products.

In mid October, another luxury brand, Gucci, said that e-commerce services were first launched in the United States, because the US market is the biggest contributor to the company. According to the data, the attention of electric providers is the highest in the US.

Carol Lim and Humberto Leon are the founder and owner of the fashion brand Opening Ceremony, which is headquartered in New York.

In 2002, Carol Lim and Humberto Leon founded the first Opening Ceremony store in downtown New York. At first, it was a very ordinary buyer shop, selling products from all over the world, and their excellent taste quickly attracted all kinds of celebrities. After 13 years,

There are four stores in the world, including two stores in New York, one in Losangeles and one in Tokyo.

Their own brand Opening Ceremony has also developed very successfully. Although it has not been running for a long time, many classic single products have been launched.

Industry analysis and comment, Kenzo did not set up stores in the United States. If Kenzo wants to share a slice of the US market, the electricity supplier is the best development opportunity for Kenzo.