The Core Strategy Of Sales Determines Whether The Brand Will Win The Championship.

As of 12 days, 0 points and 0 minutes, 2015 pairs of 11 shopping Carnival ended successfully, by Fan Bingbing, Tong Dawei, Han Han and other three celebrities jointly endorsed famous.

Brand CAMEL

With a total score of 412 million, 11 pairs of shoes and shoes were picked up for fifth consecutive years.

Champion.

According to official data from Taobao, the sales of camels were broken by 11 at 0:25 on the same day.

As of 12 o'clock at 0 o'clock, the camel handed in the final 412 million report card, successfully asked for shoes and clothing brand champion.

At the same time, Wan Jingang, general manager of CAMEL camel, was also vocal in his circle of friends, making a deep conclusion for this year's double eleven war.

As the most important sales node in the second half of the year, the major businesses are pushing forward with double eleven, even at the expense of advertising, not to promote local sales.

In the face of the crazy escalation of competition means, Wan Jingang said in an interview with the media: "double eleven should sell and compete for the position, but it also needs to protect profits. This is the core strategy of camel's double eleven sales this year."

As one of the earliest brand of traditional shoes and clothing, CAMEL camel has won the brand sales champion of shoes and clothing for eleven consecutive 4 years from 2011 to 2014.

This year is the camel's fifth participation in the double eleven, ten thousand Kong Gang said that this is definitely not the same: "this year's double eleven does not have the defending pressure, takes the normal heart to treat, the camel's goal is to have the sales volume, also to be effective, will not make a few unreasonable decisions for the sake of rushing up the sales volume blindly.

Camels always remain unmoved and resolutely carry out the pre war policy when their opponents do not want to be sent to the local authorities for free.

In the strategic choice, also let the camel in this year's double eleven to make a satisfactory answer, is still the first name of the double eleven shoes brand, sales volume is not reduced, but the profit is multiplying.

All these are inseparable from the full preparation and flexible marketing of the eleven camels.

Before the double eleven, camels spent a lot of money signing international superstar Fan Bingbing and famous actor Tong Dawei in succession, forming the strongest star spokesmen lineup with the "veteran" spokesperson Han Han, to welcome the double eleven wars.

In addition, the camel is a heavy gold to build 100 people to Iceland for the double 11 cheer, in response to Tmall's "global Carnival" call.

This year's double eleven, 000 sum total concluded: "this year the camel has gone out of a different double eleven, this is a cost controllable, target can be expected, profits can be obtained, calm and calm eleven, only the healthy double eleven, is the sustainable double eleven, is the experience of the old way of double eleven.

The camel's fifth double eleven is a great success! "