Cartire Will Have A Three Faced Situation In The Future

The trend of electricity supplier is irreversible. Luxury brand self built e-commerce platform is the general direction.

"In the short term, there will be a three faced situation of brand self built platform, Tmall [micro-blog] and Jingdong platform and professional luxury business platform, but in the long run, if the brand eliminates domestic and foreign spreads, the competitive advantage of the third party platform will shrink dramatically.

In my opinion, the third party platform is a pitional demand for the brand.

Initiative is always in the hands of brands.

The person also said that Cartire's electricity supplier action can not be seen as a luxury brand to accelerate the layout of the logo in China.

"Luxury brands are self financing and self financing in the group. The group maintains ecology and hedges individual brand risks.

Therefore, all brands are in line with their actual situation.

At present, the top luxury brands on the Hua cloth line are still less. "

The reporter understands, the past luxury brand in China's electricity supplier often encountered sales embarrassment.

When Burberry and COACH enter Tmall, they encounter this kind of trouble.

Sun Yafei believes that for Cartire and other luxury brands, it is necessary to open the official website shopping channel, but this is far from enough.

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The self built e-commerce platform is more a publicity and display function, and iron powder will also be devoted to the consumption of official website.

Despite the poor user experience, these technical problems will definitely be solved in the future.

But if we want to get more traffic, we need to cooperate with the professional third party e-commerce platform.

This is the same as offline. The shops next to LV must be GUCCI or PRADA. They are all clustered together.

Online also needs to be concentrated on a platform to give consumers a one-stop shopping experience.

I have been in touch with many big brands until now, and I am still very cautious about this matter, mainly because there is no special professional luxury electronic business platform in China that can satisfy all of their requirements.

Luxury goods in the future

The platform will be presented as a platform for self built platforms, Tmall and Jingdong, and platforms for professional luxury electronics.

Sun Yafei said.

China online luxury electric business platform Fifth Avenue network CEO

In an interview with reporters, Cartire for such a century old top luxury brand, to accept the electricity supplier is not an easy task.

In fact, there is a lot of concern about luxury goods as an electronic business.

I think there may be several reasons for the poor user experience of Cartire online boutiques: first, there are great differences between online and offline management and operation modes, and their technology and experience are not enough. Another point is that they still hold the attitude of testing the water, because the emergence of online boutiques will bring benefits distribution to entities and stores, all stores have KPI assessment, and Cartire has some franchisees.

Two years ago, I had attended a luxury closed door summit. At that time, luxury brands were divided into two groups. Most of the brands with a long history were reluctant to accept the electricity supplier. In their view, shopping experience was incomplete for consumers, and consumers would prefer to pay attention to price rather than product itself.

Sun Yafei said.