Jingdong And Alibaba On The "Double 11" Electricity Supplier Tear Consumers, Tend To Rational Consumption.

"Double 11" is coming, no doubt will become an annual consumer carnival, the big business providers are also excited to welcome the sales boom.

However, faced with "

"More and more consumers say that shopping is more rational.

In 2012, it was 19 billion 100 million yuan, 35 billion yuan in 2013, and 57 billion 100 million yuan last year.

Since the launch of the "double 11" Shopping Festival, turnover has been increasing every year, making this year a symbolic holiday for online shopping in China.

IDC Research Manager Zhang Yanan analysis believes that this year's "double 11" single day, Alibaba paction volume is estimated to be close to 82 billion yuan, the number of packages will be close to 3.6 billion.

Reporters learned that during this year's "double 11" period, Alibaba has covered more than 5000 overseas brands from 25 countries and regions, including the United States, Europe, Japan, South Korea and New Zealand, and will also take the lead in Russia, Spain, Britain, France, Israel and other countries and regions.

China's commodities go out in 64 countries and regions along the route.

The appliance giant needs to have a share of his strength.

During the "double 11" period, Suning will set up Suning Tmall integrated service desk in more than 1600 stores in major cities of the country, providing Tmall customers with convenient repair and after-sales maintenance services such as mobile phones and digital products.

Another household appliance giant Gome has more than 50 percent off promotions for home appliances and mobile phones. At the same time, consumers will enjoy 30 thousand free copies of Gome online shopping, with a maximum exemption of 5000 yuan.

In the past, consumers dubbed "double 11, one play". This year, the smoke of electronic commerce has really spread to the big stage.

Ali and Jingdong two big business tycoons held two evening parties last night. The Tmall double 11 carnival night, which was built by Tmall, was named Feng Xiaogang. Jingdong hosted the "11 11" Beijing Night Celebration "big competition song party" also started singing.

"The two big business tycoons sing star cards to sing" rival drama ", and there is no lack of tit for tat in the end of innovation," an electric supplier in Shenzhen thinks so.

In fact, the business battle between the two giants is also escalating.

A few days ago, between Jingdong and Ali, the topic of "double 11" disrupted the order of e-commerce market was "tear open". Although there is no conclusion yet, in the field of home appliances and 3C, after the Suning of Ali, it is necessary to make further contributions, while Jingdong's third party platforms are growing stronger, especially in terms of

Rapid growth of categories, directly advancing to Ali's fortune, is already "needle to wheat".

In order to ensure that "double 11" can complete the payment smoothly on the same day, Alipay has launched the Tmall double 11 recharge Alipay pumping red pack campaign.

According to the analysis, the support capacity of this year's "double 11" payment will reach 60 thousand pens / sec. The aim of the activity is to ease the pressure on the banking system and encourage users to recharge Alipay first, so as to ensure that consumers can pay quickly and smoothly.

However, for most consumers, how to compete and win or lose is not within their concerns.

As one of the cities with the highest volume of "double 11" pactions each year, many citizens have told reporters that providing cheap and good products is more realistic than "fighting the battle".

"At the very least, just look at the news. Of course, the most important thing is whether the price is more favorable."

Miss Chen, a Shenzhen citizen, told reporters that as a standard "chopping hand party", dozens of goods have been added to her shopping cart, and the total price is ten thousand yuan.

"Just wait until the time is up."

Miss Chen thinks that this year's shopping strategy is more rational. "It is also a waste to use less expensive things."

Miss Chen said.

Xiao Wang of the public chose not to act this year.

He said that every year he bought a lot of things on a cheap basis. After that, many of them were unnecessary.

In fact, with the "double 11" Carnival, the rate of return is very high.

Last year, it was reported that a woman's brand in the "double 11" within a month, the return rate of up to 64%, while the return rate of a men's clothing brand is as high as 38%.

Some analysts pointed out that one of the reasons for the soaring return rate is not only the expectation of goods but also the impulse consumption of buyers.

In this regard, financial experts said that in order to prevent impulsive consumption, online shopping people can start from the following measures: first, make a list of shopping lists and make budgets in advance according to their needs; two, keep accounts in the shopping process, know every expense and manage personal assets reasonably; three, make reasonable use of coupons such as red packets and shopping vouchers.