How Can WAL-MART Boost Holiday Spending To Meet Christmas Shopping Season?

In competition with Amazon, retail stores know that they need to do better.

WAL-MART is preparing to take all possible measures to win the holiday consumption season.

For retail stores, the holiday consumption season was officially opened in November 1st.

It's ready to introduce Santa Claus.

WAL-MART is going to employ Jolly Fellows to perform in hundreds of shopping malls.

WAL-MART believes that Santa Claus can add more vitality to shopping malls and make shopping experience more friendly.

In fact, WAL-MART's physical store competitors are also committed to making their shopping malls a more attractive holiday destination.

The reason for WAL-MART's attraction is that it has taken another important step, not to cancel the minimum order for free shipping on the Internet in the shopping season like Taghit and Best Buy, but to launch free shopping in store.

This is seen as a risky step.

Under the leadership of Fran,

Comparable sales and passenger traffic in US stores have increased slightly over the past few quarters.

But analysts predict that WAL-MART's retail sales will only grow moderately this quarter.

Usually, the income of the holiday season can account for 1/4 of WAL-MART's annual earnings.

This week, WAL-MART chief operating officer of the United States

(Judith McKenna) told reporters at a news conference that retail stores will introduce Santa Claus to improve store environment, people can take pictures with Santa Claus, and can also play hymns on the broadcasts and display many decorations.

"We want to bring more joy into the shop."

Mckenna said.

This strategy is only one of WAL-MART's efforts, and Mckenna and WAL-MART CEO Foran (Greg Foran) have high hopes that they can make the store have a better shopping atmosphere, and also hope to pull back those who switch to online stores and other competitive shopping malls.

In early October, Dong Minglun, chief executive of WAL-MART, told Doug McMillo.

WAL-MART's 4500 shopping malls in the United States are the main means of its competition with Amazon.

Not long ago, WAL-MART announced that although the company will invest a lot of money to build online stores and improve physical stores, the company's revenue forecast for the next fiscal year is still not optimistic.

WAL-MART has made progress in many ways: last year during the Christmas shopping season, many of WAL-MART's shopping centers had long queues, and a large number of consumers were disappointed.

In fact, in the previous shopping seasons, the problem of low efficiency in receiving money has always existed.

Mckenna said that at present, this problem has been solved to a large extent.

Nevertheless, as Fran said two weeks ago, 1/3's WAL-MART mall did not seem to get a passing mark in his view.

WAL-MART's main competitor, Target, announced this week that it will undergo a large-scale renovation of the Christmas and store appearance to create a festive atmosphere. The giant exterior portrait of Santa Claus and other holiday decorations will be hung on the outer walls and zenith of the shop as well. (Taghit)

The shopping environment of the physical store has become more friendly in the shopping season than usual, and it has given consumers reason to shop in the store instead of on Amazon.

This has almost become a consensus in the industry.