Emart Enters China Again And Pays Close Attention To E-Commerce

Entering the Chinese e-commerce market is the latest action of Emart to adjust the global portfolio.

In December 2014, Emart sold five stores in Tianjin and 9 stores under the Chinese line.

In an interview with the Internet business, Cui Yuzheng said, "we have had a hard time in the Chinese market, and the possibility of China's online market is growing."

Tighten the line and force online has become a strategy for many overseas supermarkets. For these supermarkets, the key to success lies in localization, but this is precisely the case.

The most difficult part to perfect.

This Emart also aims at the weakness of overseas supermarkets, trying to improve the success rate of "reentry into China".

To enhance its popularity in China, Emart's New World Group regularly organizes "Global Fam Tour (global survey)" activities, inviting China's "power blogger" (well-known bloggers) to visit the circulation channels of the new world group, and Emart is also one of the enterprises visited.

Famous bloggers, after experiencing the products, can promote the content of these activities on Sina micro-blog of Emart and reach more potential consumers.

Cui Yuzheng said that China's online retail has nurtured a large number of consumers, but the official authorized Korean super brands do not appear online. Therefore, the "Korean offline consumers + global online consumers" will become the strategic direction of the future Emart adjustment of global layout. Although Emart will continue to shop under the Chinese line, the layout of the electricity supplier will become an increasingly focused sector.

Of course, there are 9 families in China.

The store is also a ready channel for localization promotion.

It has been revealed that in the Emart stores visited by Chinese consumers, there have been promotional activities including double 11 activities, and "X banner" advertising sites with two-dimensional code in the website.

Meanwhile, Emart's Shanghai store is also planning to open "

"Conceive the O2O interaction strategy between online flagship stores.

In South Korea's Ming Dong, the new world group's cosmetics store "Boons" will also appear in the official overseas flagship store of Emart. Undoubtedly, this is for the Chinese consumers who go to the open hole to sweep goods.

In addition, in the promotion, Emart also began to localize as the core, focusing on the use of China's promotion channels, such as micro-blog, WeChat's official account, promotion of key words on Baidu, 360 and other search engines, and the use of various promotional methods in Tmall international.